Hermès unveils new lipstick line

Luxury brand Hermès left fans and the beauty-obsessed frothing as it revealed its brand new line of lipsticks on Instagram last Thursday, January 16. Called the Rogue Hermès, the range consists of 24 shades and has been reported to debut in March.

The lipsticks feature an eco-friendly metal packaging designed by Pierre Hardy, creative director of jewellery and shoes at Hermès. In an interview with WSJ, Hardy shared that he wanted the lipstick cases to be as luxe as possible to give them their own value. As a step further into sustainability, the Rogue Hermès has also been reported to be refillable.

“We wanted to do refillable so we could use more luxurious materials that had their own value,” explained Hardy. “The idea is a form that’s both simple and playful enough to allow it to be done and redone ad infinitum. It’s rare for an artistic director to think about packaging over a long period of time and not just a one-off.”

The brand new lipsticks are manufactured in Italy and will be available in two finishes matte and satin - inspired by the quintessential Hermès suede and calf leather textures. Each lipstick will retail for US$ 67 with refills for US$ 42 and will be available in 35 countries. WSJ has also reported that the brand is working on “foundation and eye and cheek colours”, with skincare not following far behind.