Korean beauty brand, LANEIGE has announced it will be launching into Adore Beauty in Australia and New Zealand from March 7, 2021.
LANEIGE first entered the Australia and New Zealand markets in 2018 and since then the LANEIGE Lip Sleeping Mask has become the number lip care product and its Water Sleeping Mask the number one mask, according to Sephora AU/NZ instore and online data.
“We are truly delighted to announce our new partnership with Adore Beauty,” said Amore Pacific president ANZ, Caroline Dunlop.
“LANEIGE has become a much coveted beauty brand in Australia and New Zealand since it’s launch and to be able to share this incredible brand with the highly engaged Adore Beauty community is another significant step for us.”
“We admire and applaud Adore Beauty's deepening reach and appeal with the ANZ beauty customer, and we look forward to our bright future together,” she said.
LANEIGE will launch on Adore Beauty with 30 of it’s best selling skincare products. This will include LANEIGE’s most loved ranges; Sleeping Care (including Lip Sleeping Masks), Water Bank, Cream Skin, Basic Care (Cleansers & Toners) and Sets.
“We are incredibly pleased to welcome LANEIGE to the Adore Beauty family. Good skin starts with great hydration, and we've long-held the belief that LANEIGE's ethos aligns perfectly to our skincare philosophy,” said Adore Beauty senior category manager - skincare & wellness, Danielle Chee.
“We are equally as excited by this partnership with a leading global brand, as we are inspired about furthering our ability to help our Adore Beauty community achieve that lust-worthy luminosity LANEIGE is so widely recognised for.”
“We are delighted in joining forces, and can't wait for our customers to start shopping LANEIGE on Adore Beauty.”
To celebrate the launch, Adore Beauty and LANEIGE will be offering the first 200 customers who spend over $50 on LANEIGE a full sized Lip Glowy Balm valued at $23 (while stocks last).
Click here to view the LANEIGE product range and download hi-res images.