Major beauty brand removes product range from shelves

Following a PETA campaign and emails from nearly 60,000 concerned shoppers, Canada-based beauty brand Velour, which was previously sold in Australia by Sephora, has confirmed that it is banning mink-fur eyelashes.

The decision comes shortly after the two largest beauty retailers in Australia, Sephora and MECCA, banned eyelashes made from minks.

"An animal who is suffering doesn’t care whether their fur will be used to make a coat or eyelashes – when it comes to cruelty, it’s all the same,” PETA spokesperson, Emily Rice, said. “Velour’s compassionate and clever decision to join MECCA, Sephora, Tarte, Too Faced, Urban Decay, and the other beauty giants in refusing to sell fur is yet another reminder that fur is dead.”

PETA – whose motto reads, in part, that "animals are not ours to wear" and which opposes speciesism, a human-supremacist worldview – is now calling on Lilly Lashes to go fur-free.

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