MECCA launches 24-hour beauty hub

As more and more retail stores move towards closing for the foreseeable future, cult beauty retailer MECCA is trying its best to adapt to the current COVID-19 world order – with a brand new online hub.

“Introducing MECCA LIVE: our 24-hour beauty update of what we love and what we’re obsessed with,” MECCA recently posted on Instagram. “From daily updates on new beauty products, what’s trending now, live Q&As, lifestyle and more, take a beauty breather with us and come online to say hi.”

The beauty hub houses six new features, including Breaking Beauty News, Trending Now, MECCA Concierge, MECCA TV, MECCA Chit Chat and MECCA Memo. Beauty lovers can chat with customer service teams, watch beauty tutorials, read in-depth interviews and more – all in the comfort of their own homes.

“So come on, take a beauty breather and join us at MECCA LIVE," the new hub reads. "We are not sure how long this new world order will last, but rest assured we are going to do everything we can to keep our love of beauty alive.”

While MECCA Australia stores are still currently open, MECCA has introduced additional precautionary measures surrounding hygiene and safety, including the suspension of its popular in-store services. MECCA New Zealand, on the other hand, has closed its stores amidst New Zealand's current nationwide lockdown.

Image credit: The Latch.