Must-have lippies (and coupon codes) to celebrate National Lipstick Day

Today, July 29, marks National Lipstick Day, AKA a whole day dedicated to the beauty must-have we all love - lipstick.

In celebration of the occasion, we’ve rounded up all the hottest coupon codes so you can save big - you (and your wallet) can thank us later.

Big W

BIG W is celebrating this luscious day with 50 per cent off a range of lipstick brands including: Covergirl, Rimmel London, Max Factor, Revlon, L'Oréal Paris, Maybelline New YorkNude by Nature and Australis. Only from Saturday July 25 to Wednesday July 29. Use the code LIPSTICKDAY code at checkout.


Ensuring your lips stay as juicy as possible, the Clinique Pop Lip Colour + Primer in ‘Nude Pop’ will be thrown in for free with any Clinique online order over $49. Plus, on orders over $80 receive a free Moisture Surge Lip Hydrator, by using the code LSDAY at checkout. 


Treat lips to a little extra nourishment with a free Feed My Lips lipstick from Aveda, available with any purchase over $65 made online or in-store. Use code PLUM, CANA, HONEY or PEAR at checkout.

MAC Cosmetics

Legendary lipstick brand, MAC Cosmetics is giving away free full-sized lipsticks in the best and brightest shades, with any purchase. This limited offer is available from July 29 to August 2, both online and in store.  Simply enter HUGME, MARRAKESH or BRAVE at checkout to redeem.


As the one stop shop for all things beauty, it’s no surprise that Sephora is offering massive discounts across lipsticks on this sacred day. We’re talking a huge 40% off the likes of Fenty Beauty, Huda Beauty and NudeStix.

Bobbi Brown

Receive a free Lip and Eye Trio with any order over $80. Shades available include Freestyle, After Party & Hot Streak. Free shipping available. Available from July 26 to August 2. Simply enter BARE, BOLD or BRIGHT at checkout.

Estée Lauder

Receive a free full-size Pure Color Envy Lipstick valued at $52 with any makeup purchase over $65. Enter the code ROSE, SPEAKOUT or UNSHAKEABLE at checkout. Available Wednesday July 29 until midnight Sunday August 2.

As well as the above discounts, here are our top picks for lippies to add to your stash.

Sisley Paris Le Phyto-Rouge is a vibrant, sensory caring lipstick that dazzles and unsettles to add the extra touch of femininity and self-confidence essential to seduction. It has been designed with a long-lasting moisturising formula with a texture that provides constant comfort. To celebrate diversity, Sisley has created 20 radiant shades covering four colour families. They adapt to all skin tones and meet the needs of women from around the world with any skin colour. 

Burt’s Bees Get the Lip Look is a gift pack that includes: Tinted Lip Shine and Matte Lip Crayon. It features recycled packaging materials, soy based sustainable inks and no plastic magnets or polyester. Free from parabens, phthalates, SLS, petrolatum, talc, synthetic fragrances and silicones. Not tested on animals. Exclusive to Big W.

Covergirl Exhibitionist Crème Lipstick is a lipstick that comes in an abundance of shades you can't help but crave. This deliciously rich lipstick is infused with shea butter for lasting colour. Available in 13 shades.

ulta3 Dark Summer - ultamatte Liquid Lip Cream is a matte lip cream that goes on silky smooth and sets to a matte finish. Available in: Dark Dreams, Strike Out and Fearless.

Models Prefer Nude Lipstick is lipstick with a soft, highly pigmented formula that glides onto lips for a creamy finish. Available in: Nude, Bare, Natural and Naked.

jane iredale Triple Luxe Long Lasting Naturally Moist Lipstick™ is a lipstick that offers richly-pigmented colour. It has a breakthrough ‘triple’ formula that’s long-lasting, natural and moisturising. Antioxidant-rich moringa oil soothes and nourishes, while a unique blend of waxes and oils soften, protect and hydrate the lips. Tahitian vanilla and blackberry offer a subtly sweet flavour and fragrance. Available in 15 shades: 

MUD Moisturising Lipstick is an ultra-hydrating lipstick with rich colour pigmentation to deliver soft, moisturised lips with a subtle satin finish. It's creamy texture is highly pigmented to give off a luscious sheen of colour, and a smoother pout. From bright reds to neutral nudes, it is available in six shades.

ELLE Makeup Collection Lip Balm Pot is a tinted conditioning and hydrating lip balm in a pot. Available in four shades: Mulberry, Nude Glow, Rose and Poppy.