This Aussie beauty event is no longer

Over the past few weeks, Reed Exhibitions has been undergoing a thorough and extensive review of its entire events portfolio, in order to reshape its company to maintain a strong and progressive business for the future.

The company regrets to announce that Beauty Melbourne will be discontinued and no longer be a part of Reed Exhibitions’ calendar of events.

"I would like to take this opportunity to thank all of our customers, partners, suppliers and friends within the innovative and dynamic beauty industry in Victoria," said Reed Exhibitions Australia managing director, Brian Thomas.

"We hope that Beauty Melbourne played some small role in bringing the community together and providing a space where long lasting relationships could be formed."

"Finally, I would like to thank the Beauty team at Reed Exhibitions, who have worked tirelessly and passionately over the years in order to make Beauty Melbourne a successful event for its exhibitors and visitors. This announcement is in no way indicative of their incredible hard work."

The Reed Exhibitions team will now focus on maximising customer value at its premium national event, Beauty Expo Australia, held annually in Sydney.