Net-a-Porter is kicking off 2020 by expanding its Net Sustain program, which is now championing sustainable beauty for the first time. This week sees 27 beauty brands welcomed by the luxury e-commerce retailer, including Tata Harper, Aesop, Dr. Barbara Sturm and Aussie brands KORA Organics and Face Halo, as well as newcomers One Ocean Beauty, Circumference and Cosmydor.
To be a part of the program, companies need to have one of eight key attributes: use local production, celebrate local craft and community, considered materials, considered processes, considered ingredients, reduce waste, consider animal welfare or are vegan.
“This is an exciting moment for us and the industry as a whole as anything that gives customers more clarity on what they are buying and to help them make more conscious choices in how they shop is a positive thing, it will also assist them in aligning with their wider lifestyle such as choosing vegan skincare to go alongside a vegan diet,” Net-a-Porter global beauty director, Newby Hands told Harper’s BAZAAR UK.
Additionally, Net-a-Porter is expanding the Net Sustain fashion offering, adding 45 new brands, bringing its total up to 100.