On counter: The products hitting stores in February

It's that time again where we break down the top product launches hitting stores. And you guessed it, here is everything you need in February!

From specially formulated masks to popping eye palettes and everything in between, these offerings are a must to keep front of mind over the next few weeks and beyond.

Click the brand name below to download hi-res images.

NYX Professional Makeup Thick It Stick is a 16-hour thickening brow mascara infused with plant-origin fibers. It tints, tames, and thickens with 8 highly pigmented shades.

Laneige Water Sleeping Mask is Laneige’s 5th-generation Water Sleeping Mask. It recuperates the lost balance of the skin’s microbiome and conditions overnight with Sleeping Micro Biome™ helping to rediscover the inherent skin defense ability of healthy skin.

innisfree Black Tea Youth Limited Edition Set includes Black Tea Youth Enhancing Ampoule, Black Tea Youth Enhancing Skin and a Black Tea Youth Enhancing Cream. External packaging of the set is constructed of molded paper pulp – an eco-friendly packaging alternative that is made from recycled raw materials.

Swisspers Baby® Hair & Body Wash is a gentle, all-in-one cleanser for baby’s skin, hair and scalp. It has a non-drying formula and is suitable for daily use. 

Nude by Nature Natural Illusion Eye Palette is a palette formulated without synthetics and enriched with good for you 100% natural ingredients like the native Australian Kakadu Plum.

Bio-Oil Skincare Oil Natural is formulated with 100% natural ingredients that help improve the appearance of stretch marks, scars and uneven skin tone.

jane iredale Refillable Compact is a sleek, sustainable compact designed to keep your favourite powder refills fresh and protected, at home and on-the-go.

LUSH Valentine’s Day Collection starts the season of love with 7 brand new products, a returning favourite, 5 hand wrapped gifts and 3 Knot Wraps. LUSH has something for everyone (including you) this Valentine's Day. 

mesoestetic hydra-vital light is a refreshing moisturising gel-cream for normal, combination and oily skin. The light and non-oily texture allows for rapid absorption.

CIRCA Scents of Summer Set is a limited-edition set that contains 4 x soy candles 60g: Oceanique, Jasmine & Magnolia, Mango & Papaya and Pear & Lime.

Glasshouse Fragrances Best In Show is a limited-edition soy candle part of the Sugar Coated Collection. Be smitten with the newest dessert-influenced delight inspired by one of the nation's most beloved tea-time treats.

DU’IT Tough Shield Sanitising Hand Cream is an advanced 2 in 1 sanitising hand cream that sanitises and moisturises dry, rough and irritated hands. 

Olay Niacinamide + Vitamin C Moisturiser is Olay’s latest innovative moisturiser that delivers 2x Brighter skin in just 28 days.