PANTONE has recently named its highly-anticipated colour of the year for 2022 – and this time the hue has been described as "a periwinkle shade of blue” – aptly named Very Peri.
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” PANTONE said on its website.
“Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light."
The company also added that we are living in transformative times, and Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through, saying: “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.”
So in celebration, BD has rounded up the best in beauty already repping the hue. Make sure to click on the brand names to download hi-res imagery.
Parlux Alyon Midnight Blue Hair Dryer
Mavala Switzerland Nail Polishes - Blue Shades
Clairol Colour Crave Semi-Permanent Hair Colour
Ralph Lauren Polo Blue Eau de Parfum
Theorie Purple Sage Brightening Travel Pack
John Frieda Violet Crush Purple Shampoo for Blondes
David Beckham Classic Blue
essie nail colors
Krest Cleopatra 441 Plastic Tail Comb
WetBrush Pro Backbar Detangler Hair Brush Purple