The industry’s biggest event returned for 2015, with thousands of beauty professionals flocking to the Sydney Exhibition Centre at Glebe Island for Beauty Expo Australia 2015. The two-day event attracted 7000 visitors, who witnessed the latest and greatest in products, treatments, trends and techniques.
Event director Julia Erben believes Beauty Expo is an important part of brand and business awareness for the industry. She says: “Beauty Expo provides a unique launch pad for new products, brands and treatments, whilst also offering a platform for established favourites to unveil their latest innovations.”
“This year’s event was no exception and we are confident we achieved our objective of helping beauty professionals feel better educated, motivated and inspired to be a part of this incredibly innovative and exciting industry.”
Celebrity guests included Gina Liano and Sophie Monk, with event highlights involving presentations and live demonstrations from experts such as Michael Brown, Rae Morris and Elaine Watson on the main stage.
