It's the beauty product that celebrities such as Hailee Steinfeld, Poppy Delevingne, Chelsea Handler, Drew Barrymore, and Jenna Dewan all love, and it seems like the rest of the world agree. Batiste has revealed it sold 2.7 cans of its Dry Shampoo, every single second globally in 2019.
Previously selling 2.25 cans every second globally in 2017, holy grail beauty buy Batiste Dry Shampoo can now share refreshed data, and sales have increased by 20 per cent.
"In the past year alone, Aussie shoppers have spent more than $47 million on dry shampoo, making it clear that this beauty staple is a must-have part of the daily beauty regime for many women," the brand said.
“Local scan data also reveals that Batiste Dry Shampoo remains as Australia’s dominant category leader and the ultimate hair saviour, with the brand championing the total category with a market share of 68 per cent."
Offering an extensive range of 12 fragrances, three tinted options and five with added benefits that come in a variety of sizes (50mL, 200mL, 400mL), starting from just RRP $5.00 (50mL), Batiste is the cost-effective and convenient solution to reinvigorating dull, greasy and lifeless locks.
The brand has become a staple on vanity shelves of beauty enthusiasts, celebrities and hairstylists worldwide.
For more product information and to download hi-res imagery, click here to view the Batiste brand listing.