Online retailer, THE ICONIC, has surprised shoppers today, announcing its new beauty vertical.
The hub will feature makeup, skin, body, hair, aromatherapy and wellness, and already has a plethora of brands to shop from. We're talking Dyson, L'OCCITANE, Real Techniques, FOREO and Aesop, with the e-store confirming "newness dropping weekly."
"Beauty has landed! Welcome to your one-stop shop for makeup, hair, skin, body and more," the EDM reads.
"We're here for freckles, laugh lines and a smile that fills your whole face. That's why you'll find your fave brands to help you feel more like you."
You can check out THE ICONIC Beauty platform here.
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