This Aussie beauty brand has just expanded globally

Australian owned and made sun care and lifestyle brand, We Are Feel Good Inc., is taking the stress away from sun care protection across Europe and the UK with the announcement of its launch into key markets from June 2021.

The original sunscreen range, which includes Signature, Sensitive (although referred to as Gentle Sunscreen Lotion in the EU and UK) and Coconut Sunscreen Lotion SPF 50+, provides broad spectrum UVA and UVB protection and are up to four hours water resistant.

We Are Feel Good Inc. is the love child of a collaborative dream, conceived on a joint surfing holiday in 2015 by a group of six adventure seeking, outdoor lovers.

Unable to find a sunscreen that suited their active lifestyles, the three couples, including ex-professional surfer, Jake Paterson, and skin cancer and cosmetic physician, Dr Scott McGregor, decided to take matters into their own hands. Their mission was to create sunscreen products that felt beautiful and nourishing on the skin without compromising on protection.

And finally, after endless meetings in the surf and passionate discussions over the campfire, We Are Feel Good Inc. was born.

We Are Feel Good Inc.’s range of SPF 50+ broad spectrum sunscreen products are Australian owned and made. Rigorously tested and designed to perform under pressure, they are also paraben, oxybenzone, octinoxate and PABA free.

“Our launch into Europe has been in the works for quite some time,” Dr McGregor said. “Being a relatively small team and located in one of the most remote corners of Australia has definitely proven to be a challenge. Our products are also considered medical grade so are licensed by the Therapeutic Goods Administration which added that extra layer to the process, but we’re thrilled to be gearing up for a European and UK Summer launch.”

We Are Feel Good Inc. has enlisted two key distributors to assist with the launch into Europe and the UK; Euroglass (surf and skate) and Self Service UK (beauty/fashion).

The brand’s products are currently available via the We Are Feel Good Inc. website and various stockists throughout Australia, New Zealand and Asia.