ghd has named an influencer as its international brand ambassador for the first time ever.
Italian fashion influencer, Chiara Ferragni, has scored the gig and will see her star in global advertising campaigns.
"With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world," said ghd CEO, Jeroen Temmerman.
Ferragni, who has previously partnered with Lancôme and SK-II, will also be the face of a new launch by ghd later this year and help the brand target "digital savvy consumers."
The influencer rose to fame after founding The Blonde Salad in 2009 and has since gained a whopping 23.7 million followers on Instagram.