Victoria Beckham Beauty launches first product of 2020

According to Cosmetics Business, Victoria Beckham has officially introduced her first product of the year, as part of her namesake beauty brand.

Called Cell Rejuvenating Power Serum, Beckham’s new product is a highly concentrated serum that harnesses the power of Augusinus Bader’s TFC8 technology, combined with a blend of active molecules including vitamin E, hyaluronic acid, niacinamide and olive fruit extract. The actives help repair and rejuvenate the skin, while balancing its microbiome and strengthening its moisture barrier.

“My approach to skincare is focused on trying to find innovative solutions for skin health, which can be measured by the scale of protection and care for the skin, and are verified in clinical trials,” Bader said. "In partnership with Victoria Beckham and her team, we took this same approach and created this amazing new serum, which respects healthy skin physiology and protects the skin barrier function."

The launch marks the brand’s second skincare partnership with the biomedical scientist, following the launch of its Cell Rejuvenating Priming Moisturizer in November last year.

Cell Rejuvenating Power Serum is available now at