- Brand Information
Latest NewsBrands
Mellow Cosmetics celebrates 5th birthday
Mellow Cosmetics is celebrating its 5th birthday this month. Mellow has come a long way since 2014, with founding director Ima Asali launching the brand from the ground up.
"I started the brand with a lot of excitement and hope and the goal to succeed, but not a lot of knowledge on running and growing a brand, especially when it came to the marketing of our products," Asali told BD. "I had to learn the hard way and hardly had any customers in the first year of the business, and that’s when I decided to educate myself by taking online e-commerce courses to learn how to make Mellow a global brand."
"Since then Mellow has done so many successful influencer collaborations, so many fabulous marketing campaigns and we have been retailing our products online and in department stores in New Zealand, United States, Europe, Asia and The Middle East. It’s taken a lot of hard work and sleepless nights, but it’s all been worth it and the opportunities are endless," said Asali.
Redken releases range for grey hair
Redken has released its Color Extend Graydiant range, formulated with violet and silver pigments, designed to tone, strengthen and nourish for a silver finish. This dual-action system, with Anti-Yellow Shampoo and Silver Conditioner, neutralises yellow undertones and nourishes to rebalance texture and manageability.
The Color Extend Graydiant shampoo and conditioner retail for $31 each, and are available at authorised Redken salons.
Paco Rabanne launches first fragrance range under new creative director
Paco Rabanne has launched its first fragrance collection under the guidance of French designer, Julien Dosenna, who assumed the role of creative director of the Spanish business five years ago.
Each fragrance in the new six-sku Pacollection is said to represent a mood or a state of mind and has been created by five perfumers.
The range includes - Genius Me by Dominique Ropion, Erotic Me by Quentin Bisch, Dangerous Me by Marie Salamagne, Strong Me by Fabrice Pellerin, and finally Fabulous Me and Crazy Me both by Alienor Massenet.
As part of the Pacollection's digital campaign, six models have been cast to represent each scent. Its bottles are also said to push contemporary boundaries with a new metallic look and feel.
L’Oréal Paris and Garnier name new chiefs
Délphine Viguier-Hovasse has succeeded Pierre-Emmanuel Angeloglou as global brand president of L’Oréal Paris, marking the first time the world's largest beauty brand has a woman at its helm.
Viguier-Hovasse has served as global brand president of Garnier for more than four years. “She strongly led the repositioning of Garnier to become a global key leader on the ‘natural’ market, with a healthy acceleration since mid-2018 of Garnier’s business, across zones and categories,” L’Oréal Paris said in a statement.
At Garnier, Adrien Koskas will step into Viguier-Hovasse’s former role of global brand president on July 1.
Related Brands
Brooke Shields named celebrity spokesperson for SculpSure
Brooke Shields has been announced as celebrity spokesperson for Cynosure's body sculpting laser treatment, SculpSure.
"Through the years, I've worked really hard to maintain a healthy lifestyle, but there's always a few stubborn areas that I can never quite change," said Shields in a statement. "Like everyone else, I want to feel and look my best. That's why I'm thrilled to have found a solution that works."
SculpSure treatments are non-invasive and light-based, safely and effectively targeting and permanently destroying fat cells in the treated area.
For more information, email Jo Butler - jo@platinum-mc.com.au.
endota spa wins big at the 2019 China International Beauty Expo
endota spa has won the ‘Most Popular Beauty Brand’ and ‘She Pow’ awards at the 2019 China International Beauty Expo (CIBE), held last month in Shanghai.
endota spa founder and CEO, Melanie Gleeson, was awarded the coveted ‘She Pow’ award which celebrates the power of women innovators in business. The award was specifically awarded to Gleeson for endota’s role in promoting wellness and selfcare, especially for women.
“Absolutely thrilled to be recognised. An honour to know Ms. Lin Lin and be a part of CIBE," Gleeson said on the accomplishment.
endota spa was invited to participate and exhibit at the 30th anniversary of the beauty expo, following CIBE CEO, Ms. Lin Lin’s visit to Melbourne recently.
CND celebrates 40th anniversary
CND is celebrating its 40th anniversary in the industry, with a limited-edition collaboration with Swarovski®.
Since 1979, CND has consistently led the category in innovation and passion. With the introduction of its CND SHELLAC® 14-day wear gel polish in 2010, CND became known for its flawless, high-gloss shine.
"Our goal has always been to not only stay on top of the trends we see every year, but also to showcase and elevate the art of nail design," said CND co-founder and style director, Jan Arnold. "As we celebrate our 40th anniversary, the passion and drive to take the industry to the next level is still just as strong as it was in the early days."
In celebration of the ruby anniversary, CND has chosen Swarovski® crystals as its exclusive nail embellishment for all 40th anniversary events. Celebrations include Premiere Orlando, an annual event where the worldwide beauty industry showcase new offerings to industry insiders, a range of consumer and press events, as well as creating a unique ruby crystal mix for CND’s 40th special prepack, to be sold exclusively in salon.
CND has also made the crystallised nail look accessible, with the launch of a limited-edition SHELLAC® version of its Ruby Ritz polish, available in August.
Sally Hansen teams up with Crayola
Sally Hansen has announced its latest collaboration, teaming up with Crayola for a limited-edition collection.
The new #InstaDriXCrayola range features 12 metallic shades, inspired by that care-free time of colouring with crayons. From high-shine, beautiful berry hues to sultry, sleek silvers, the collection includes 12 new, specially designed shades, inspired directly by the Crayola crayon colours we all know and love.
Sally Hansen X Crayola Insta-Dri Metallic Collection is available exclusively at Chemist Warehouse, retailing for $8.95 each.
Bondi Sands success off the back of Aero launch
After the Aussie brand launched aerated self tanning foam, Aero, back in April of this year, Bondi Sands has gone from strength to strength, both nationally and abroad.
Aero, which was the biggest launch in the company's history, is now the number one selling Bondi Sands SKU. The product's campaign also hit new heights, racking up 46 million total reach through Facebook and Instagram.
In the U.S., Bondi Sands has had a successful first six months via its Walgreens partnership. The brand is now the number one selling brand in self tan at Walgreens, which has seen 86 per cent uplift in sales in the category.
Furthermore, Bondi Sands is now the number one self tanning brand in Norway since launch in Cubus and Vita, and is now also stocked in prestige retailer, Douglas across all stores in the Netherlands.
Frostbland announces new senior appointments
Frostbland has announced that its Board of Directors has appointed Uri Ferster as executive chairman and Amanda Gani as managing director, effective July 1, 2019.
“I’ve absolutely enjoyed and revelled in this amazing role and its great responsibility and while I will still be very involved with strategy, finance and oversight of compliance and governance, it’s important that succession is in place," said Ferster, who has been managing director for the past twenty-five years.
"I have worked with Amanda Gani for the past thirteen years and she has demonstrated her ability to lead the business. Having been our director of sales and marketing, Amanda understands the business implicitly, embodies our culture and behaviours and demonstrates drive, passion and ambition. I’m looking forward to working with Amanda in her new role to ensure Frostbland’s enduring business success.”
Gani added, "We are in an excellent position to capitalise on growth opportunities. Frostbland are leading the way in building great brands, ensuring we continue to be known for our exceptional service to both retailers and brand principals. We have a tremendous opportunity to further develop our marketing capabilities, which is relevant to today and is geared for the future."