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Woolworths welcomes exciting new brand
As of April 12, GROW will be available in Woolworths stores nationwide.
“We’re so excited about GROW’s launch into Woolworths which makes the brand even more accessible to our customers," Polished Brands director, Melissa Konishi, said. "GROW’s everyday offering of shampoos, conditioners and treatment products are engineered to intuitively target hair thinning and stop fragile hair in its tracks – a common haircare problem that had limited solutions readily available in the past.
Now, customers can easily grab GROW’s targeted products from the haircare aisle at their local Woolworths, offering them total convenience and can relish in longer, stronger and thicker, fuller hair. Woolworths are on a mission to deliver the best in convenience, value and quality for their customers – something that aligns with GROW’s brand ethos and outlook. We can’t wait for customers to be able to experience GROW’s full regimen of cleansing, conditioning and styling products that will nourish the scalp and encourage healthy hair growth and volume.”
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Dr. Hauschka promises complete environmental sincerity
At Dr. Hauschka, the brand has been producing cosmetics from nothing but pure nature for over 50 years. In doing so, every year it replaces 588 tons of mineral-oil-based and microplasticinfused chemicals with completely biodegradable natural substances.
The brand tends to its well-established herb garden and migrate farms all over the world to certified Demeter biodynamic cultivation. It avoids taking flights wherever possible and drives fuel-efficient cars. However, the brand feels the rest of the world seems to be overtaking it somehow.
“Suddenly, everyone is green,” Dr. Hauschka said on its eco flyer. “And no-one is turning red about it. But should we sacrifice precious arable land to grow crops for organic plastics that are not even recyclable? Should we sneak a few chemical/synthetic preservatives into our creams so we can do away with aluminum tubes? And should we make our industrious bees unemployed just so that we can be vegan? No.”
The brand has made a firm promise to both itself and the world that when it comes to the things it is passionate about – the environment, nature, responsibility and sustainability – there is one thing it will never forget: sincerity.
Learn more about Dr. Hauschka’s views on a few hotly discussed environmental issues (with complete honesty) here - 
Eco Flyer 2020 US Web Flipbook_master.pdf.
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innisfree Australia launches online store
innisfree Australia has this week announced the opening of its online store.
After huge demand from customers, the new e-commerce store has launched with innisfree’s most loved and best-selling skincare, makeup and body care ranges.
“Since 2018, innisfree has opened 12 stores in Australia, with the online platform the next step for our brand,” innisfree marketing & communications manager, Nikki Novakovic, said. “The opening of a local e-commerce platform means innisfree customers can shop best sellers from all over the country and be a part of the innisfree community directly.”
The new site offers free shipping with purchases over $65 and free samples with every order.
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Nu Skin named world's number 1 brand for beauty device systems
Nu Skin, a global leader in innovative beauty and wellness products, has been ranked the world's number one brand for beauty device systems for four consecutive years by Euromonitor International Ltd., which publishes the world's most comprehensive market research on the skin care industry.
"We have taken an innovative approach in the rapidly growing at-home beauty device market by offering device systems that combine scientifically formulated serums and treatments with beauty devices," said Nu Skin president, Ryan Napierski.
Global research firms, including Euromonitor, Mintel and Kline, all reported growth in anti-ageing beauty devices in 2020 in key markets, including the U.S. and China. Likewise, Nu Skin's portfolio of beauty device systems helped drive revenue growth in 2020 and an increase in the company's customer base to more than 1.5 million consumers.
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La Roche-Posay launches new eBoutique
Dermatologically recommended skincare brand, La Roche-Posay, is thrilled to announce that Australian consumers can now enjoy purchasing its skincare products online, via a new eBoutique function across laroche-posay.com.au.
The brand’s new shoppable digital platform engages customers with skincare insights, including informative product descriptions, ingredient benefits, and expert dermatologist driven tips to create and maintain healthy, radiant-looking skin.
For the remaining month of March 2021, customers that spend over $75 in one transaction, will also receive an exclusive La Roche-Posay Sensitive Skincare Kit valued at $30. It includes a 15mL Toleraine Sensitive Moisturiser, 5mL Toleraine Dermallergo Serum, 15mL Toleraine Dermo Cleanser and 3mL Anthelios Invisible Fluid SPF50+.
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Dua Lipa fronts YSL fragrance campaign
Yves Saint Laurent Beauté has launched its latest release, Libre Eau de Toilette, with Dua Lipa fronting the campaign.
Libre EDT unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.
The fragrance addition offers the YSL woman the same unfettered freedom to blaze with irreverence and desire - sexy, sensual, assertive.
Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water.
The fragrance is available now from www.yslbeauty.com.au in three sizes starting at RRP $100 for 30mL.
You can find more product details and hi-res images on the Yves Saint Laurent brand listing, here.
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Create your own Charlotte Tilbury Lipstick
Charlotte Tilbury is beloved for her incredible range of lipsticks, and now for the first time ever, consumers have the opportunity to create their very own lipstick with Charlotte’s Next Beauty Star.
The brand is giving someone the chance to create their very own, limited-edition lipstick with Charlotte herself, which will be sold exclusively on charlottetilbury.com.
Entering is a simple as following Charlotte’s easy-to-use 3-step brow system: FILL + FEATHER + FIX and then uploading your Browformation to Instagram tagging @ctilburymakeup and the hashtag #SUPERMODELBROWS!
The competition is open now to everyone, everywhere.
MCoBeauty lands at Big W
Australia’s leading luxe-for-less beauty brand, MCoBeauty, is officially available to purchase at Big W stores nationally and online at bigw.com.au.
The exciting new retailer partnership signifies a strengthening of the relationship between MCoBeauty and Big W’s parent company, Woolworths Group, following a phenomenal period of success for the cult favourite beauty brand, topped off by the signing of Aussie comedian and social media sensation, Celeste Barber as a brand ambassador.
Sullivan said she is thrilled by MCoBeauty’s arrival in Big W and expects the discount department store’s customers to replicate the viral, sellout success the brand has achieved in Woolworths over the past four years.
“MCoBeauty sales have absolutely skyrocketed over the past 12 months as more women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing,” she said. “Combined with the jaw-dropping sales power of our ambassador, Celeste Barber, we cannot wait to see the extraordinary results we’re about to achieve.”
Shining a light on Milani Cosmetics
High end drugstore cosmetics brand, Milani has always been connected to the rich diversity of its neighborhood, as “it is a place that truly embodies the melting pot of Los Angeles since 2002, where people from all backgrounds mingle and street wear sets the trends”
Born in East LA, Milani began as a brand for multicultural consumers, devoted to bringing beauty to the communities others overlooked. It is inspired by the beauty of real life, not by couture and top models.
“Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude,” Milani founder, Laurie Minc, said. “We believe in borderless beauty without compromise. Beauty is something that is alive, real, and should be accessible to everyone.”
Cruelty-free and certified by PETA, some of the brand’s top products include Conceal + Protect Perfect 2-in-1 Foundation, Baked Blush, Bold Color Statement Matte Lipstick, Most Wanted Eye Palette and Make It Last Setting Spray Prime + Correct + Set.
Milani is now available at Priceline, in stores and online, Glam Raider and Discount Beauty Boutique.
Celeste Barber launches limited-edition makeup collection
Australia’s leading luxe-for-less beauty brand MCoBeauty is thrilled to announce the launch of its ambassador Celeste Barber’s new Limited Edition Makeup Collection, Big Beauty Love.
The exclusive 28-piece range, designed in partnership with Celeste and MCoBeauty CEO Shelley Sullivan, is now available to purchase at Woolworths supermarkets nationally and online at mcobeauty.com.
The strictly limited-edition collection is on sale for one month only, or until sold out.