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The Clorox Company stops advertising spend with Facebook

The Clorox Company will stop advertising spending with Facebook through to December. 

"As a people-centred company committed to our values, we feel compelled to take action against hate speech, which we believe will increase through the balance of the year. This creates an increasingly unhealthy environment for people and our purpose-driven brands," the company said in a statement.

"We will maintain our planned level of advertising spending but shift to other media. We will continue to monitor this situation and revisit our position as needed."

"In the meantime, we will evolve our standards and guidelines for progress for all platforms and publishers to reflect our rising expectations for greater responsibility as these channels continue to become a more important part of people’s lives."

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DECIEM launches click and collect service

DECIEM has rolled out its new click and collect service, Hi & Bye, in its retail stores in Sydney and Melbourne this week.

The new service offers the brand's customers the option to shop online and pick up safely at their convenience. The robust retail implementation sees the store ambassadors receive and pack the order in a timely manner. Meaning customers can continue a great skincare routine same day if they wish.

The DECIEM AT HOME virtual tool will be staying and the service remains the same. This coupled with Hi & Bye begins DECIEM's revised retail strategy as the brand continues to navigate this new normal keeping its customer and connection at the forefront.

innisfree expands its Australian footprint

innisfree, Korea’s number one beauty brand, has announced it will open three new stores in Australia over the next three months, as part of an accelerated growth strategy showing its commitment to the Australian market.

The first of these stores opens June 25, at Westfield Hurstville.

innisfree opened its first store in Australia in June 2018 to an overwhelming reception and since then has opened a further eight stores across Victoria, New South Wales and most recently Queensland.

“Australia has been a significant growth market for innisfree and our customers have really adopted our naturally inspired products and our immersive retail experience. In an ever-changing retail environment, we are delighted to show our commitment to the Australian market with further store openings at Westfield Parramatta and Westfield Burwood”, said innisfree Australia general manager, Brian Woong. 

With the current expansion plan, innisfree will have a total of 12 stores in Australia by August 2020.

For more on innisfree and to download hi-res product images, click HERE.

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Two Aussie brands launch exclusively at Coles

Australian skincare brand, LPO, has arrived in Coles’ beauty aisle, with a range of exclusive products developed to help fight the signs of ageing and replenish dull skin, matching high-end luxury brands found in department stores in everything except price.

Enriched with antioxidant Australian botanical extracts, these ‘Little Pots Of’ nourishment are designed to replenish and rejuvenate the skin, with day and night creams, including hero peptides and powerful anti ageing ingredients such as SKINectura™. The products are dermatologically tested, vegan, cruelty-free, paraben and sulphate free.

The shake up in the beauty aisle comes as Coles also expands the contemporary KOi natural soap and body wash range with six new products, including hand cream, body lotion, body oil and body soufflé to complement the range for a complete spa experience from home. The cruelty-free Australian made range is free of any silicones, parabens, mineral oils and sulphates, among other nasty ingredients.

“Our customers are shopping in the beauty aisle more than ever before, with the category seeing exponential growth over the past year alone,” Coles general manager for non-food, Jonathan Torr, said. “Customers are also telling us they want more Australian made, premium and natural skincare products that actually work but won’t break the bank.

LPO and KOi are carefully curated Australian products to support healthy looking skin which our customers will really love. We’re confident these new ranges will take pride of place on the bathroom shelf and help make it easier for customers to indulge in luxurious yet affordable skincare every day.” 

For more information, contact Elif Yilmaz:

Ella Baché celebrates First Responders Day

Ella Baché has announced a special treatments deal in celebration of First Responders Day, which falls on June 25.

For all first responders the brand is offering 20 per cent off facial treatments at participating salons, bookings just need to be redeemed within three months of booking date.

First Responders Day was specifically chosen to fall on a Thursday, to give first responders the ability to make the most of late night shopping. 

For more information please contact Bridie Alman:

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LYCON expands into self-tanning

Iconic hair removal brand, LYCON, has expanded its range to include a new retail self-tanning product, LYCO-BRONZE Self-Tanning Foam.

The rapid customisable self-tanning foam has been formulated with plant-derived DHA, erythrulose and premium natural pigments that develop into a sun-kissed glowing tan. 

The formula also contains additional hydrating and skin-loving botanicals that nourish as you tan. LYCO-BRONZE Self-Tanning Foam delivers an iconic, natural Australian glow all year round. It is vegan, cruelty-free and gluten-free.

The range also includes the LYCON LYCO-BRONZE Application Mitt, which allows you to apply the foam flawlessly and streak-free.

To find out more and to download hi-res images, click here.

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Emily Ratajkowski goes blonde with Kérastase Paris

After months of sheltering in place, iconic brunette Emily Ratajkowski recently decided to lighten up her look by going blonde with popular professional luxury haircare brand, Kérastase Paris.

Going blonde is something Ratajkowski had been thinking about for a while, but she was concerned about the toll it could take on her hair. Ratajkowski has built a strong and trusting relationship with Kérastase over the past three years and was finally ready to take the plunge after seeing how the products have transformed her hair.

She was confident her newly lightened hair would be in great hands after Kérastase launched the brand’s first colour care range exclusively for blondes, called Blond Absolu. Ratajkowski will be the face of the new Blond Absolu campaign, which will be released in January 2021.

“I’ve never coloured my hair or changed the length significantly in my entire life!” Ratajkowski said. “I’m absolutely thrilled that Kérastase gave me their blessing to become a blonde. I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.”

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Ella Baché speaks to BD about its Australian heritage

French skincare brand, Ella Baché, was created in 1936 by Madame Baché in Paris, with the brand now becoming Australia’s largest skincare franchise network.

Ella Baché CEO, Pippa Hallas, spoke with BD about how the brand is so strongly associated with the Australian beauty market.

"As a family owned business for over 65 years here in Australia, we are passionate about creating skincare fit for the Australian lifestyle," said Hallas. "The Australian climate and seasons create a unique need for the protection and treatment of skin."

The products the brand specifically makes and develops here in Australia, include Ella Baché Sun and Tan and specific skin care collections, as well as its treatment oils, which hero a custom blend of 100 per cent natural, locally sourced botanical oils rich in antioxidant benefits.

"We are proud to create innovative and effective skincare in Australia with native Australian botanicals," said Hallas.

For more information and to download hi-res images, please visit the Ella Baché brand listing, here.

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Jurlique spa and treatment services reopen

As of June 16, Jurlique is pleased to announce that all 12 Jurlique Spas have now reopened in line with the Australian Government timeframes and regulations.

As per state by state guidelines, Jurlique treatments are now available to NSW, ACT, VIC, SA and WA customers. Due to state restrictions Jurlique QLD Spas are currently only able to offer facial treatments until further notice. All Jurlique customers are encouraged to speak to their Jurlique Beauty Expert online via Live Chat for more details.

Strict hygiene practices in compliance with Government Public Health Regulations will be applied every day in our concept stores and spas;

  • - Benches and treatment surfaces are cleaned regularly with anti-bacterial, TGA approved hospital grade disinfectant and 70% alcohol wipes
  • - Sterilization and sanitization of tools and equipment after each client
  • - Thorough hand sanitization methods by all clients and team members
  • - Towels, linen and robes are newly laundered and changed between each client
  • - Disposable hygiene tools and single use items will be used in the treatment room and retail areas
  • - Additional hand sanitizer stations available for customers
  • - Product testers are available for self-application by customers and will be sanitized after each use
  • - We have imposed an isolation period for any Jurlique team member who is showing symptoms of cold, flu or fever
  • - Client pre-treatment health history updated at every client visit
  • - Extra time allowed between treatments for thorough treatment room cleaning and no client waiting periods
  • - All touch points including treatment beds, seating areas, door handles, benches will be disinfected with 70% alcohol after each client.

With the utmost importance being placed on the health, safety of Jurlique’s customers and Beauty Experts, Jurlique looks forward to welcoming back its customers to both retail and spa spaces nationally.

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Aveda announces new initiative

Aveda has just activated a new solar array, which will provide 50 per cent of its manufacturing facility’s annual demand for energy, help furthering commitment to renewable energy.

This is an exciting step in the brand's corporate social responsibility initiatives, as it works toward its vision of being a renewable energy generator.

“We are proud to be able to demonstrate our commitment to sustainability through the use of renewable energy via our new solar array,” said Aveda SVP and global general manager, Barbara De Laere. 

“Aveda has pioneered the use of renewable energy since 2006, when we became the first beauty company to manufacture using 100 per cent wind power (through the purchase of energy credits). Now, our new 2,900 panel solar array will power up to 50 per cent of our manufacturing facility’s annual demand for energy, with the remainder powered by wind. With the launch of this array, we are one step closer to our goal of becoming a carbon-positive manufacturer, one of the many sustainability goals we have set for the next decade.”

Inspired by Ayurveda, the 5,000 year-old healing art of India, Aveda was founded in 1978 in Minneapolis, Minnesota with the purpose of caring for the whole individual from Scalp to Soul. The eco-conscious beauty brand is just as committed to creating high-performing products as to upholding its guiding principles of wellness, sustainability and environmental awareness.