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Rimmel London partners with Spilt Milk

Rimmel London is excited to announce it has partnered with Spilt Milk – one of Australia’s fastest-selling single day music and arts festivals.

Produced by Kicks Entertainment, part of Live Nation Entertainment, the festival has sold out within hours since 2016, and this year expects its largest ever attendance to events in Canberra (25 November), Gold Coast (26 November), Ballarat (2 December) and for the first time, Perth (3 December).

This year, the festival features performances by Post Malone, Dom Dolla, Ocean Alley and Tkay Maidza and welcomes an esteemed line-up of brand partners including Rimmel London, along with Smirnoff, Red Bull, KFC, Jim Beam, Somersby, Carlton Dry, Tempus One, Balter and more. Each brand offers festival-goers a uniquely immersive activation to enhance the festival experience. 

Rimmel London will bring its iconic double decker bus to Canberra and Ballarat, complete with free makeovers and product.

Kristy Rosser, founder of Secret Sounds Connect, and SVP, Marketing Solutions at Live Nation ANZ said: “At the centre of Spilt Milk’s appeal among young adults is its eclectic mix of global artists, culture and immersive activations by some of the world’s leading brands and creatives. The festival continues to soar to new heights each year, making it one of the most sought-after events, particularly for Australians between the ages of 18 - 24. 

“Sentiment among attendees is extremely positive, and in 2022, over 90% shared their experiences online - driving a sense of FOMO across the country. For brands taking part in Spilt Milk, it is a significant opportunity to be part of the social, cultural and economic framework of the festival and local communities, particularly when demand for live music is at its highest.”

The festival also includes a vibrant Arts hub supported by Sydney-based Studio A and Perth-based As We Are, both of which tackle the barriers artists with intellectual disability face in accessing conventional education and professional development.

For further information on Spilt Milk and Secret Sounds Connect, visit:

You can view the Rimmel London brand listing and download hi-res product images, here.

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The Body Shop announces new initiative

On Tuesday, November 28th, The Body Shop will be donating $10 from every purchase to support, and raise awareness for Amnesty International Australia’s fight to raise the federal age of criminal responsibility from 10 to 14 years old. 

This comes as in Australia, children as young as 10 can be charged, brought to court, and locked behind bars. With Indigenous children being more affected by Australia’s punitive approach – 26 times more likely to be locked up than non-indigenous children. 

With The Body Shop’s support, Amnesty International Australia’s Raise the Age campaign together with First Nations People and Indigenous communities, has made great strides towards ending the incarceration of young children. Three states and territories have officially committed to raising the age of criminal detention up to 14, and now it's time for the rest of the country to follow this leadership. 

Australians can help support Amnesty Australia’s Raise The Age campaign when shopping at The Body Shop online, or instore, this Giving Tuesday 28th November. To learn more, click here

The Body Shop will sell Amnesty International gift tags in all Australian stores, and online for $2 each, or 3 tags for $5, with 100% of proceeds donation back to the human rights organisation. Every gift tag purchased supports equality, justice, and freedom for Indigenous children.

amika lands at Sephora nationwide

This month, Brooklyn-based haircare brand, amika, launches into Sephora Australia-the first brick-and-mortar locations for amika down under.

Launching both in-store and online, customers will gain sought-after access to clinically proven wash, care and styling products, including perk up dry shampoo - the #1 best-selling dry shampoo in the US.

Established in 2007 amika was born straight out of Brooklyn, New York where creativity and hustleare a way of life. 

11 collections created for every hair type, texture, and style, the brand’s carefully curated product line encourages self-expression, calling back to its NYC roots. the in-store assortment at Sephora Australia will feature several of amika’s best-selling products, including:

• perk up dry shampoo, the #1 Bestselling Dry Shampoo in the US (5.3oz)* – RRP $47

 • soulfood nourishing hair mask – RRP $53

 • the wizard silicone free detangling primer – RRP $48

 • the kure intense bond repair mask – RRP $66

 • un.done volume and matte texture spray – RRP $48

Each product is infused with amika’s intoxicating scent and powered by their superfruit soul: sea buckthorn; known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp, and strands.

amika is a certified B-Corp, which recognises its excellence to ethics, transparency, environmental stewardship, and treatment of its workers and community.

A proud pal to the planet, amika was kind and clean before it was a thing—the brand is vegan, cruelty-free, and its haircare packaging is 100% recyclable.

The brand is also certified by Climate Neutral, and has pledged to reach Net Zero by 2030 by reducing its greenhouse gas emissions, waste, and energy usage.

amika products are available to purchase at Sephora


Happy Birthday Acrylique

Happy Second Birthday to Arcylique! 

This stunning new brand to Beauty Directory is celebrating it's second birthday! And what better way to celebrate than releasing a new product line. 

The fun-loving birthday nails include a range of pastel French-tips that you won't want to miss. 

So, save time and celebrate with Acrylique!


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Libertine Parfumerie x Juliette Has A Gun Bondi Beach pop-up

After the successful opening of its first flagship Paddington boutique, Libertine Parfumerie will collaborate with renowned French fragrance house Juliette Has A Gun with an exclusive pop-up activation at Sydney’s iconic Bondi Beach, to showcase the brands latest summer fragrance Lust for Sun.

A branded photobooth with fun accessories as well as a spinning wheel with the chance to win luxury Juliette Has A Gun gifts, perfume samples, exclusive discounts and complimentary coconut ice creams heroing notes of the new fragrance, will be on offer to beach goers throughout the day.

A sensual fragrance reminiscent of rays of sunshine, Lust for Sun’s floral notes of ylang-ylang blended with coconut celebrates the warmth of summer.

Details at a glance:

Saturday 18th November 2023
11:30AM – 3:00PM AEDT
Campbell Parade Opposite Hall St, Bondi

For further details, please contact Chanel Cutelli at:

BaBylissPRO’s First Australian Hair Straightener Launch Since 2020

Twenty million other straighteners emerge, but no matter how many tools in the sea, it feels so empty without the new BaBylissPRO Nano Titanium Optima 3000 Straightener.

After a three-year hiatus, BaBylissPRO is proud to introduce an all-new, multi-purpose hair straightener. Talk about coming back with a bang!

Desire perfectly straight hair, beach-inspired waves, or bouncy curls? Now, this looks like a job for BaBylissPRO.

Boasting surround heat and brimming with innovation, BaBylissPRO Nano Titanium Optima 3000 Hair Straightener (RRP from $279.95), the new rose-gold standard of hair styling tools. This is a hairstylist’s dream with aircraft-grade nano titanium 32mm plates. It’s convex outer shell heats up, allowing for incredibly easy straightening, curling and waving – the perfect tool for ANY style and ANY texture. This up-to-the-minute straightener is set to disrupt the Australian market. Unlock limitless styling possibilities with BaBylissPRO.

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esmi Skin Minerals have joined BEAUTYDIRECTORY!

esmi Skin Minerals have joined BEAUTYDIRECTORY!

At esmi Skin Minerals, we are passionate and motivated about self-care and skincare. We are proud to introduce our best-selling, vegan, cruelty-free and Australian Made makeup and skincare range that leaves a softer imprint on your body and the natural world.

All esmi Skin Minerals products are formulated with ingredients carefully chosen for their benefits and purpose with no compromise on quality.

We are committed to a healthy skin regimen with a less-is-more approach (no harsh chemicals, parabens, SLSs or fillers!) that still contains high levels of actives, antioxidants and vitamins, for environmentally conscious skincare that delivers results.

It is our passion to feed your skin with clean, nourishing formulas and highlight your own natural beauty.

Please contact and for further information or product samples.


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The SOLD-OUT Success

Dermal Therapy Overnight Lip Repair:

After just 2 months of launch the Tiktok viral Dermal Therapy Overnight Lip Repair has sold out once again! 2 sellouts in 8 weeks goes to show the insane demand for the clinically proven lip mask that gives visibly softer, hydrated and plumper lips in just 8hrs! But rest assured we’re working endlessly to increase production and will be back in full supply by the end of the month. If you’re lucky enough to see one of shelf grab it whilst it’s still there!

Gift The Legend of GHD

GHD Dreamland Collection:

Step into GHD's Dreamland this Christmas, for out of this world hair styling possibilities...

Welcome to ghd's utpoic dreamland. The shimmering, limited-edition ghd dreamland collection features sleek tools brushed with alluring jade and enhanced with pink metal accents. 

A fresh take on seasonal glamour, the tools are enclosed in complimentary dusky pink velvet cases; the ultimate festive gift from the hair gods. This festive season, unwrap the gift of legendary hair and bring your fantasy styles to life with ghd dreamland.


Out of this world Gift:
New GHD Duet Style, wet to styled in one tool...
NEW ghd duet style is the first 2-in-1 hot air styler* that transforms hair from wet to styled, with no damage**. Blending the best of our drying and heat technologies to simplify your styling routine for beautifully smooth and sleek*** results with just one tool. Ground-breaking Air-fusion™ technology channels an ultra-concentrated airflow through a bespoke drying chamber, expertly designed to work in combination with 4 smart low temperature styling plates to efficiently dry and style hair, with no damage**.
Achieve 25% longer-lasting frizz control^^ and 4x more hair alignment^ for softness & smoothness when using duet style with the NEW ghd sleek talker wet to sleek styling oil.
Includes: NEW ghd duet style plus complimentary sleek talker and black velvet vanity case, worth $99.


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Swisse Beauty Unveils New Dermatologist Co-Developed Skincare Range

The latest skincare innovations from Swisse Beauty are here and they’re ready to disrupt the pimple to person power dynamic.

Swisse Beauty’s updated Skincare Balance Range, developed in close partnership with leading dermatologist, Dr. Alice Rudd, addresses one of the most critical needs in the skincare arena; breakout prone skin. Offering a quintet of scientifically formulated solutions for day to night application, Swisse Beauty is actively engaged in addressing the intricate challenges that come with regular blackheads, breakouts and blemishes.

The new lineup includes a Salicylic Acid Daily Balance Cleansing Gel, Ceramides B3 Daily Balance Moisturiser, Blemish Remedy Fast Acting Drying Lotion, BHA 2% Clear Skin A.M. Balance Serum and Retinol 0.1% Clear Skin P.M. Balance Serum. The new range covers all bases, from long-term use to reactive treatment and includes sought-after active ingredients that skintellectuals will be holding out for.

Take the Swisse Skincare Salicylic Acid Daily Balance Cleansing Gel. This low-foaming, non-stripping cleanser is designed for all skin types. Housing active ingredients Salicylic Acid and Zinc Sulfate, it works to refine pores, reduce the appearance of blackheads and keep acne under control. A dutiful daily, the Swisse Salicylic Acid Daily Balance Cleansing Gel refreshes and cleans with a subtle cucumber scent while ticking off functional requirements by gently removing impurities, make-up and excess sebum buildup.

And let’s talk about the duo that is the Balance A.M. and P.M. Serums. The Swisse Skincare BHA 2% Clear Skin A.M. Balance Serum, designed for morning application, delivers a trio of actives to prevent breakouts including Salicylic Acid (BHA), Mandelic Acid (AHA) and Hyaluronic Acid (HA). It’s a lightweight, fast-absorbing serum that delivers hydration benefits and, with continued use, works to reveal a smooth and clear complexion. Skip to the evening when you’ll reach for the Swisse Skincare Retinol 0.1% Clear Skin P.M. Balance Serum. A night-time serum to keep breakouts under control, it combines pure and encapsulated Retinol as well as active ingredients, Zinc Sulfate, Niacinamide and Hyaluronic Acid.

Designed to work in combination, the Swisse Skincare Ceramides B3 Daily Balance Moisturiser builds on the hard work of the Salicylic Acid Daily Balance Cleansing Gel and BHA 2% Clear Skin A.M. Balance Serum, providing a solution suitable for all skin types, including those that are acne-prone. With active ingredients Niacinamide, Zinc Sulfate and Ceramides, this daily moisturiser supports skin hydration and skin texture.

The hero of the show, however, is the new Swisse Skincare Blemish Remedy Fast-Acting Drying Lotion. A powerhouse product to step up when you need a fast-acting solution, this formula can be used on face, chest, or back for rapid relief, minimising the redness of stubborn acne spots. Enriched with active ingredients like Sulfur, Salicylic Acid, and Zinc Oxide, this spot treatment really shines when left on overnight.

Look for the new Swisse Skincare Balance range, co-developed with Dr. Alice Rudd in Chemist Warehouse from November or online now at

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