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Laneige launches new brand slogan

Laneige is thrilled to globally launch its new brand slogan, FEEL the GLOW.

The slogan builds on Laneige's expertise and extensive research on hydration and its five functional solutions (moisturising, brightening, anti-ageing, sleeping care and base makeup) that allows customers to achieve hydrated, glowy skin.

Laneige embraces diversity and respects the unique glow that each individual has, instead of providing one-size-fits-all beauty solutions defined by someone else. Laneige seeks to provide distinctive solutions to customers that not only help their skin glow, but also infuse their life with positive radiance.

Hye-jin Chung, the head of the Laneige brand unit said, “Laneige has been pinpointing the exact needs of customers in step with the changing times and has provided differentiated solutions based on our expertise in hydration. The development of the new slogan embodies our aspiration to disseminate the value we’d like to deliver to our customers.”

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Trilogy undergoes a complete brand refresh

After almost 20 years of clean natural beauty, New Zealand skincare brand, Trilogy, has undergone a complete brand refresh. Unveiling a bold, vibrant look and feel, the brand is marking the start of a new era of championing skincare innovation whilst continuing to be a pioneer in the clean beauty space.

The new Trilogy includes:

- A new eye-catching logo in Rosehip-like red, a nod to one of the brand's most iconic products.
- A new brand voice that's equal parts playful and authoritative.
- Sustainable improvements to its packaging, including switching plastic spatulas to bamboo, using more glass bottles, and replacing virgin plastic with 60% post-consumer recycled plastic.

The new Trilogy signifies the brand's commitment to be dynamic in a rapidly changing world, fulfilling its promise to create skincare with a conscience and being responsible to the world that provides us all so much.

Just Cuts to re-open 79 salons

With restrictions easing next week, 79 Just Cuts NSW salons are excited to announce they are reopening on October 11.

While Just Cuts salons remain as no appointments needed (just walk in), there are no post lockdown lines to the hairdresser with the Just Cuts app, as clients can reserve a spot in the salon queue from 15km away.

Clients will receive a text when next in line and can simply head to the salon when it’s their turn. Once clients download the app and check in at their closest salon they can also view the wait time.

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The Collagen Co launches loyalty program

The Collagen Co has recently launched its new loyalty program, The Collagen Club, which rewards customers whose collagen intake is an irreplaceable part of their daily life. Members of The Collagen Club earn reward points for each purchase and receive exclusive members-only offers.

By simply creating an account, members earn points every time they shop, with these points being redeemable for exclusive discounts on future purchases. Members can also earn points by following The Collagen Co on Instagram and Facebook, signing up for text messages, and on their birthday.

The Collagen Club has Bronze, Silver, Gold and Diamond levels, with each respective level receiving added benefits.

For more information on The Collagen Co's loyalty program and its product offering, click here.

 

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KMS celebrates 25 years of cult product

KMS HAIRPLAY Molding Paste is celebrating its 25th birthday with the cult product turning a quarter of a century this month.

KMS HAIRPLAY Molding Paste was one of the first pastes of its kind on the market when it launched in 1996 and has been the best-selling KMS product globally to this day.

Ali Holmes, Co-Owner of Wildlife Hair SOGO in Surry Hills says KMS HAIRPLAY Molding Paste is one of her salon staples and the go-to product she can rely on for its fabulous versatility.

“I’ve used KMS HAIRPLAY Molding Paste for the last 20 years. Its amazing pliability means you can use KMS HAIRPLAY Molding Paste on short and sharp styles to long and curly hair. This makes it an absolute hero product in the salon and in my kit.”

“[But] My favorite way to use it is on curly hair. The curl definition you get is just amazing. I love that this is its secret identity, as it’s not what this product is known for.”

Known for his men’s styling expertise, Chris Hunter Co-Owner of Woollahra salon, Willomina agrees.

“I’ve been using KMS HAIRPLAY Molding Paste for years. It gives great texture, has amazing pliability and can be used on both wet and dry hair.”

You can find the KMS product listing here.

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QV Skincare launches new range

QV Skincare is excited to announce the launch of its new Dermcare Eczema Daily range, which has been specifically formulated to help manage the symptoms of mild to moderate eczema by supporting the skin barrier.

The range was previously known as QV Intensive with Ceramides Light Moisturising Cream and QV Intensive with Ceramides Hydrating Body Wash.

In a recent study, QV Dermcare Eczema Daily Wash and Cream when used together, have been found to help relieve skin issues associated with moderate eczema in adults and are now regulated as medical devices.

New QV Dermcare Eczema Daily Wash and Cream are scientifically formulated moisturising products that can be used as often as needed. They contain a number of rigorously researched ingredients that together help to manage the symptoms of mild to moderate eczema, including:

• Glycerin A humectant that when applied topically, draws water to the surface of the skin, thereby helping to improve the skin’s hydration.

• Ceramides to help support the skin barrier.

• Niacinamide to help improve the skin’s dryness & scaliness.

You can view the new QV Dermcare Eczema Daily range here.

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An exciting first for Glam By Manicare

We all know that great brows have the power to frame the face and enhance the eyes for a more flattering look. But you don’t have to be a professional makeup artist or a beautician to achieve perfectly groomed brows. 

Introducing the new Glam By Manicare® dual brow styler for tweezing and taming, and precision brow scissors for precise trimming and shaping. These tools were handcrafted using premium anti-corrosive stainless steel and 24K gold plated embellishments for ultimate quality and performance.

The launch marks the brand’s first time creating specialised brow tools, having previously only focused on makeup brushes and lashes.

The tools are available in selected Priceline, Chemist Warehouse and Independent Pharmacy stores and online. Read more about them here.
 

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ghd partners with Victoria Beckham

With London Fashion Week currently in full swing, ghd has this year partnered with Victoria Beckham for a digital presentation of her SS22 collection.

Head stylist, Cynthia Harvey said that the inspiration behind the hair was all about enhancing what was already there. All-natural and just a little bit polished, accentuating the beautiful texture that already exists.

Here’s how the look was created:

1. Prep the hair by blow-drying in the ghd Body Goals – Total Volume Foam using the ghd Helios Professional Dryer .

2. Add a light amount of ghd Perfect Ending Final Fix Hair Spray and ran over the hair with the ghd Platinum+ Hair Straightener.

3. Finish off the look with the ghd Unplugged Cordless Hair Straighter to add final touches.

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Alpha-H teams up with The Beauty Chef for exciting collaboration

Alpha-H is proud to announce the launch of the AM–PM Glow Kit, in collaboration with The Beauty Chef.

The kit brings to life the synergistic relationship between gut health and skin health, featuring two products designed to support your inner and outer glow and deliver year-round luminous skin.

Wake up with The Beauty Chef GLOW Inner Beauty Essential, a daily powder formulated with bio-fermented probiotic wholefoods; naturally derived nutrients like Vitamin A, B and C; and Zinc to help maintain gut health, boost collagen production and support healthy hair and nails.

Then, before bed, reboot your skin with Alpha-H’s Liquid Gold Midnight Reboot Serum. This industry-first overnight treatment combines two of the most powerful age-defying skin-revitalisers – Glycolic Acid and Granactive Retinoid. This unique combination works to resurface, reboot and renew tired, dull and prematurely ageing skin; delivering visible results in one bioavailable formula.

“We love collaborating with other female-founded, like-minded brands to support our goal of empowering more people to feel great about themselves and their skin,” Alpha-H commercial officer, Tina Randello, said. “The growing awareness that glowing, resilient skin can only be achieved holistically by focusing on both the internal and external body was the insight behind this collaboration.”

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Popular beauty brand launches a first-of-its-kind product

PRO:VOKE® Touch of Silver, the brand that brings you its leading blonde shampoo, is introducing the world’s first Purple Toning Dry Shampoo - the ultimate hair rescue for blondes. A first of its kind on the market, PRO:VOKE’s new Toning Dry Shampoo is Perfect for in-between washes or glamour on the go.

PRO:VOKE Touch of Silver Purple Toning Dry Shampoo instantly brightens your colour and refreshes your hair whenever and wherever you need a lift. Formulated with violet pigment, the unique formula removes yellow and orange brassy tones, whilst also absorbing oil to leave your hair looking refreshed. It is suitable for all blonde, platinum, grey or white hair.

It will be available for $9.99 at Priceline from October 2021.

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