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Little Bird PR expands beauty portfolio

Little Bird PR is excited to welcome vegan friendly, cruelty and paraben-free skin and haircare brand, Thanks to Nature to its growing beauty portfolio. 

The agency will lead all public relations activity for the brand in Australia including traditional media outreach, product seeding, paid influencer management and brand partnerships. 

For further information, please contact Lucy at: lucy.brooks@littlebirdpr.com.au.

ghd announces MYER partnership

ghd hair Australia has expanded its retailer network and is now available in MYER, in store and online.

To celebrate this partnership, ghd are hosting exclusive pop-up installations in Sydney and Melbourne.

Pop-up details:

- Melbourne: Bourke Street Store (L1) – Begins November 7th
- Sydney: Pitt Street Store – Begins November 12th

These pop-ups will run until the end of January, giving customers a chance to “try before they buy” from ghd’s latest tool innovations and luxurious iced luxe gift sets. Guests can try out the products for themselves or book a 10-minute demonstration with a professional to try any ghd tool of their choice.

In-store activations:

- Win a full styling session: Enter for a chance to enjoy a 45-minute styling session with a ghd professional and leave with a finished look—choose from glass-straight hair, bouncy blowouts, relaxed curls, or Hollywood waves.
- Spin to win: Try your luck at ghd’s interactive spin wheel to win prizes such as: ghd calico tote bags, 120mL heat protect spray, free 45-minute styling appointments with a pro.
- Deluxe gift set giveaway: Enter for a chance to win a deluxe gift set (valued at $750 RRP) for you and a loved one.

Consumers don’t need to book in, all walk-in appointments.

You can find the ghd product range and download hi-res imagery for editorial inclusions, here.

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Banana Boat launches Moisturising Sunscreen Lotion SPF 50+ range

Banana Boat has unveiled its latest Moisturising Sunscreen range, developed for people with dry to normal skin types and ideal for daily use.

Following the success of Banana Boat’s Ultra Light Face Fluid Sunscreen SPF50+, the new range addresses a top consumer demand in suncare, moisturisation, combining high-performance sun protection with moisturising ingredients in two new formulas, one for the face and another for the body.   

The new Banana Boat Moisturising Sunscreen Lotion SPF 50+ is a body sunscreen with aloe and glycerin that leaves the skin feeling nourished and moisturised in a non-greasy formula that is also 4-hour water resistant. 

Ideal for those looking for a skincare-inspired daily face sunscreen, the new Moisturising Face Sunscreen Lotion SPF 50+ is a fragrance free and non-comedogenic (it won't clog pores) formula that is non-greasy and is perfect for use under makeup.   

Banana Boat Moisturising Sunscreen Lotion SPF 50+, for body, retails for $19 / 200g and $28 / 400g and Banana Boat Moisturising Face Sunscreen Lotion SPF 50+ retails for $15 / 75mL.

Banana Boat sunscreen range is available aavailable in-store and online at Woolworths, Coles, Chemist Warehouse, Priceline, Big W, Amazon and leading retailers nationally. 

You can also find Banana Boat hi-res product imagery for editorial inclusions, here.

Always read the label and follow the directions for use. Wear protective clothing, a hat and sunglasses in addition to sunscreen. Reapply frequently every 2 hours or more often when sweating and immediately after swimming or using a towel. Avoid prolonged high-risk sun exposure.

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Look Good Feel Better announces limited-edition Christmas crackers

Look Good Feel Better is proud to announce its limited-edition 2024 Christmas Crackers are available now.

With a goal of selling 10,000 crackers to raise $200,000 for the Look Good Feel Better Program, the crackers are filled with an assorted mix of full and sample-sized products.

Brands who generously donated product include: Aspect, Benefit, Clarins, Eau Thermale Avéne, Edible Beauty, Eye of Horus, Go-To, Hismile, Kester Black, Koala Eco, L’Occitane, L’Oreal Groupe, Nutrimetics, Prolox, Revlon, Truyu and Wrinkles Schminkles.

The design features bespoke Maggi McDonald artwork titled 'Merry Merry.' The artwork was one of three Maggi generously painted for LGFB, with ‘Merry Merry’ chosen by the community via a vote earlier this year. See @maggimcdonaldart for more.

The crackers retails for $20 each and come in packs of 2, 5, or 10, with 100% of the sale price supporting the Look Good Feel Better program. 

You can support Look Good Feel Better and shop here.

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TMC PR welcomes new group account director

Sarah Jones has started a new role as group account director at TMC PR.

Sarah is a seasoned publicist and communication expert with over 14 years of experience, spending most of her career at a top beauty PR agency in New York City with clients including, PAT McGRATH LABS, OGX, and Lancôme.

She joins TMC as Group Account Director across beauty, fashion, and lifestyle. 

You can reach out to Sarah at: sarah@tmcpr.com.au

Emma Lewisham relaunches iconic product

Emma Lewisham has announced it has relaunched its world-first, patented Supernatural Blemish Serum with Live Skin Probiotic – supercharged with even more efficacy than the brand’s first iteration.

Following the successful launch of the serum in October 2023, the Supernatural Blemish Serum received overwhelmingly positive results, establishing itself as the patented discovery that has changed lives.

So why reformulate?

"Our core ethos at Emma Lewisham is continuous improvement and staying close to our community," the brand shared.

"We’ve listened to customer feedback and original formula, and have spent the past 12 months working hard to address these points to improve the Supernatural Blemish Serum."

The new and enhanced formulation now delivers over 350 million live probiotic cells per pump, a 48% increase from the previous 235 million, helping to supercharge results in diminishing the appearance of blemishes.

While further developing and improving the formulation, Emma Lewisham took the opportunity to refine the product’s vessel, doubling its size from 30mL to 60mL, all whilst still honouring its original price.

As part of the brand’s commitment to circular beauty and in line with all Emma Lewisham products, the Supernatural Blemish Serum is also available in a refillable pod helping to reduce up to 74% of carbon emissions with a refill purchase.

And finally, the brand has changed the probiotic pod from opaque to transparent to allow users to see exactly how much probiotic remains, helping them to settle the probiotic at the bottom of the pod for easier application. 

Emma Lewisham Supernatural Blemish Serum is available now via MECCA in Australia, and retails for $135 / 60mL. You can shop here.

GEM launches into its third category

GEM is excited to announce it has launched its new SPF range, which is exclusively available online and in store at Priceline.

Solar Screen will range from a sunscreen fluid, to a sunscreen serum and mineral zinc – GEM have you covered for the upcoming summer season.  

"Almost two years in the works, Solar Screen has certainly been a labour of love," said GEM founder, Georgia Geminder.

"This range continues to expand our products and brand offering with premium, elevated essentials that are affordable and accessible to all."

"We're incredible excited to be partnering exclusively with Priceline for our launch into sun care – as the number one beauty destination, it's the perfect retail partner for us as we emerge into a new category with seven products that put your skin at the forefront," she said.

Solar Screen range includes: 

SPF50+ Hydrating Face Sunscreen Lotion – $29.99/50mL
SPF50+ Lightweight Face Sunscreen Fluid – $29.99/30mL
SPF50+ Hydrating Face Sunscreen Serum – $29.99/30mL
SPF50+ Mineral Zinc Hydrating Face Sunscreen Lotion – $32.99/50mL
SPF50+ Mineral Zinc Hydrating Body Sunscreen Lotion – $32.99/120mL
SPF50+ Hydrating Body Sunscreen Lotion – $24.99/150mL and $44.99/500mL

GEM Solar Screen range is available online and in store at Priceline Pharmacy.

For media enquiries, please contact Georgia Hodson at: Georgia.Hodson@publicityhive.com.

ghd supports Breast Cancer Awareness Month

Breast Cancer Awareness Month is officially here, and ghd is taking part in this important initiative to raise awareness.

For 21 years, ghd have been supporting breast cancer charities globally. This year, the brand is proud to continue its Limited-Edition Pink Collection, which tells the inspiring stories of ghd employees who have been personally affected by breast cancer. 

This collection emphasises the vital importance of self-checks and early detection.

$20 from every Pink limited edition purchase goes towards the Breast Cancer Foundation. 

You can learn more, here. 

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EVH welcomes new senior communications manager

Creative communications agency, EVH is happy to announce Nicole Harnischfeger has joined the team as its new senior communications manager.

Nicole was previously the PR and partnerships manager at Go-To Skincare.

Some of the accounts she will be working across include The Secret Skincare, Jaguar Land Rover, Iittala, Waterford, Wedgwood and Şener Besim, with more to come.

Please add Nicole to any relevant call-out lists. She can be contacted at: nh@evh.agency

PR & Partnerships Manager farewells Go-To

Go-To PR and partnerships manager, Nicole Harnischfeger has now finished up with the business.

She is staying in communications, and will be in touch at her new role in the coming week.

The best PR contact at Go-To moving forward is Nicole Jones: nicola@gotoskincare.com.

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