Australian skincare brand, LPO, has arrived in Coles’ beauty aisle, with a range of exclusive products developed to help fight the signs of ageing and replenish dull skin, matching high-end luxury brands found in department stores in everything except price.
Enriched with antioxidant Australian botanical extracts, these ‘Little Pots Of’ nourishment are designed to replenish and rejuvenate the skin, with day and night creams, including hero peptides and powerful anti ageing ingredients such as SKINectura™. The products are dermatologically tested, vegan, cruelty-free, paraben and sulphate free.
The shake up in the beauty aisle comes as Coles also expands the contemporary KOi natural soap and body wash range with six new products, including hand cream, body lotion, body oil and body soufflé to complement the range for a complete spa experience from home. The cruelty-free Australian made range is free of any silicones, parabens, mineral oils and sulphates, among other nasty ingredients.
“Our customers are shopping in the beauty aisle more than ever before, with the category seeing exponential growth over the past year alone,” Coles general manager for non-food, Jonathan Torr, said. “Customers are also telling us they want more Australian made, premium and natural skincare products that actually work but won’t break the bank.
LPO and KOi are carefully curated Australian products to support healthy looking skin which our customers will really love. We’re confident these new ranges will take pride of place on the bathroom shelf and help make it easier for customers to indulge in luxurious yet affordable skincare every day.”
For more information, contact Elif Yilmaz: email@example.com.