- Brand Information
Latest NewsBrands
Australian Fashion Week sponsorship opportunity
Australian Fashion Week is seeking expression of interests from beauty and/or skincare partners, wishing to collaborate with AFW in an official and exclusive capacity.
AFW 2026 will be held at a new location on May 11th - 15th at the Museum of Contemporary Art in Sydney. Please email to nominate your brand for consideration by 5pm, May 17th.
Contact Analise Gattellaro: agattellaro@ausfashioncouncil.com
Emma Lewisham farewells PR manager
After 15-months with the business, Emma Lewisham PR manager, Anna Mansfield is farewelling the team.
Her last day is February 27th, 2026.
From here, media enquiries will be looked after by Emma Lewisham co-founder, Kim Morrison. You can reach Kim via: kimberley@emmalewisham.com.
If you would like to contact Anna, you can touch base via: anna@leisurepractice.com regarding her travel and lifestyle clients. You can also find her on Instagram here.
Shark Beauty opens waitlist for highly anticipated launch
Shark Beauty is bringing its highly anticipated CryoGlow™ Under-Eye Cooling + LED Mask to Australia this March, with the waitlist now open for beauty fans to register their interest.
Already a category leader overseas, the Shark Beauty CryoGlow is the #1 Skincare Facial Device in the US*, and has built a global fan base of celebrities including Alix Earle, Sofia Richie Grainge, Heidi Klum, Molly-Mae Hague and even Kevin Hart.
Developed with dermatologists, the viral Shark™ CryoGlow™ Under-Eye Cooling + LED Mask delivers clinically tested skin-firming and acne-reducing** results. Its infrared LED light penetrates to the skin dermis layer, known to help stimulate collagen to reduce fine lines, and rejuvenate skin***.
Setting it apart from traditional LED devices, the CryoGlow™ is the only LED mask to combine LED light therapy with under-eye cooling to tighten and refresh the under-eyes.
Featuring four treatments - Better Ageing Treatment, Skin Clearing Treatment, Under-Eye Treatment and Skin Sustain Treatment - the Shark™ CryoGlow™ Under-Eye Cooling + LED Mask is backed by clinical testing and included in the ARTG (Australian Register of Therapeutic Goods).
For those interested in experiencing Shark’s latest beauty innovation, waitlist registration is now open at sharkclean.com.au.
You can find the Shark Beauty product range and download hi-res imagery for editorial inclusions here.
* Circana, LLC, Retail Tracking Service, Skincare Facial Device/Tools, Dollar Sales, Jan-Aug 2025.
** Based on results from 12-week clinical study with 59 subjects and 1x daily use in Skin Clearing Treatment mode. Individual results may vary based on different skin types.
*** Based on results from 12-week clinical study with 60 subjects and 1x daily use in Better Ageing Treatment mode. Individual results may vary based on different skin types.
Related Brands
Sampling call-out
Are Media is seeking product sampling and beverage partners for a high-profile charity fundraising event for 700 guests.
This is a unique opportunity to align your brand with one of Australia’s most impactful fundraising initiatives and connect with Australia’s largest women’s lifestyle network, reaching 9 in 10 Australian women across digital, social, print, events, audio, and more.
When: March 2026
Where: Sydney
Quantity: Approx. 500
Looking for: Ideal products: skincare/beauty eg. mini sunscreens, facial mists, lip glosses. Products with branded merchandise (eg. lip gloss keychains) are highly encouraged.
Contact: Joyce.Li@aremedia.com.au
Maddy Hall returns from maternity leave
Maddy Hall has returned from maternity leave, rejoining the Élysée Collective team as Senior Account Director.
Maddy is working across the agency’s beauty, travel and lifestyle client portfolio in a Senior Account Director role.
Please contact Maddy at maddy@elyseecollective.com.au with any relevant call outs or editorial opportunities.
Look Good Feel Better Christmas Boxes are here!
Look Good Feel Better has released this year's Christmas Boxes, now on sale.
The box is a curated collection of products, featuring a mix of full size and deluxe sample sized items from top brands across the beauty, hair, health and wellness industries. Each box will contain at least six products.
Brands include: Avène, Burt’s Bees, Clarins, Go-To Skincare, Heinemann, Hismile, Jurlique, Klorane, L'Occitane, Napolean Perdis, Nivea, Prolox, Revlon, and Vida Glow. Each Box contains a mixture of products with a minimum recommended retail value of $100.
The Look Good Feel Better Christmas Box retails for $25 with 100% of the RRP supporting the LGFB program.
Look Good Feel Better is aiming to raise $250,000 from this year's sales to support cancer patients across Australia.
You can shop here.
Related Brands
Dermal Therapy celebrates Aussie summer with activation
Dermal Therapy is celebrating its new campaign, 'Made for Aussie summers. Loved by Aussie lips,' with a 3-hour sun-safe activation at Bondi Beach on November 29th.
There will be fun, vibrant branded photo opportunities, which will encourage social sharing, while on-ground staff will highlight key SPF benefits.
A DJ will be pumping summer tunes, popsicles will be available and you can go into the draw to win a $5K Sunny Coast giveaway!
The first 200 attendees will receive branded merch, and Dermal Therapy Lip SPF 50+ samples will be on offer to everyone that stops by.
You can learn more about the Dermal Therapy range here.
Adelle Petropoulos shares her hair care secrets
With event season is full swing, it's the perfect time to level-up your at home blow-out. Influencer and makeup artist, Adelle Petropoulos, currently in her glow-up era, recently shared her secret to a flawless, long-lasting bouncy blow-out – the limited-edition Shark Beauty FlexStyle® Air Styling & Drying System – Frosted Diamond.
Built for All HairKind, the Frosted Diamond FlexStyle® easily transforms between a powerful hair dryer and an ultra-versatile multi-styler, letting you dry, curl, smooth and volumise with one sleek (and seriously bedazzled) tool.
Using the FlexStyle®'s Auto-Wrap curlers, Adelle showed just how easy it is to create a salon-quality blow-out at home in her step-by-step tutorial.
Her hot tip for the perfect bounce? Section and curl your hair from bottom to top, alternating between the left and right curler for each layer.
You can learn more about the Shark Beauty FlexStyle® Air Styling & Drying System – Frosted Diamond and download hi-res imagery for editorial inclusions, here.
You can also shop Shark Beauty here.
Related Brands
Ashley Scott farewells ARC after 12 years
After 12 years ARC Factory's account director, Ashley Scott has farewelled the team.
Ashley wrapped up on August 20th.
If you want to reach out you can via: ashleyscottstyling@gmail.com.
Going forward, some key contacts below for all things ARC:
Ruggable / Bonds / Icebreaker: Hannah Jackson – hjackson@arcfactory.com.au
Ella Baché / MiniJumbuk / Icebergs Dining Room & Bar: Jade Yee – jyee@arcfactory.com.au
Teva / The North Face / Showroom: Serina King – sking@arcfactory.com.au
Business Enquires: Rose Pengelly – rpengelly@arcfactory.com.au
Ashley's new role will be announced in due course.
ÉCHO Communication welcomes two new beauty brands to portfolio
ÉCHO Communication is excited to announce it now represents two cult French beauty brands, Embryolisse and Laboratoire SVR, across Australia and NZ.
Founded in 1950, Embryolisse has been a beloved staple for makeup artists, models, and skincare enthusiasts worldwide for decades.
Laboratoire SVR, established in 1960 by a pharmacist, is a leading dermo-cosmetic brand dedicated to high-performance skincare solutions.
ÉCHO will support both brands with strategic storytelling, press relations, influencer engagement, and creative activations in Australian and NZ audiences.
Media enquiries contact: justine@echocommunication.com.au