- Brand Information
Latest NewsBrands
Look Good Feel Better Christmas Boxes are here!
Look Good Feel Better has released this year's Christmas Boxes, now on sale.
The box is a curated collection of products, featuring a mix of full size and deluxe sample sized items from top brands across the beauty, hair, health and wellness industries. Each box will contain at least six products.
Brands include: Avène, Burt’s Bees, Clarins, Go-To Skincare, Heinemann, Hismile, Jurlique, Klorane, L'Occitane, Napolean Perdis, Nivea, Prolox, Revlon, and Vida Glow. Each Box contains a mixture of products with a minimum recommended retail value of $100.
The Look Good Feel Better Christmas Box retails for $25 with 100% of the RRP supporting the LGFB program.
Look Good Feel Better is aiming to raise $250,000 from this year's sales to support cancer patients across Australia.
You can shop here.
Related Brands
Dermal Therapy celebrates Aussie summer with activation
Dermal Therapy is celebrating its new campaign, 'Made for Aussie summers. Loved by Aussie lips,' with a 3-hour sun-safe activation at Bondi Beach on November 29th.
There will be fun, vibrant branded photo opportunities, which will encourage social sharing, while on-ground staff will highlight key SPF benefits.
A DJ will be pumping summer tunes, popsicles will be available and you can go into the draw to win a $5K Sunny Coast giveaway!
The first 200 attendees will receive branded merch, and Dermal Therapy Lip SPF 50+ samples will be on offer to everyone that stops by.
You can learn more about the Dermal Therapy range here.
Adelle Petropoulos shares her hair care secrets
With event season is full swing, it's the perfect time to level-up your at home blow-out. Influencer and makeup artist, Adelle Petropoulos, currently in her glow-up era, recently shared her secret to a flawless, long-lasting bouncy blow-out – the limited-edition Shark Beauty FlexStyle® Air Styling & Drying System – Frosted Diamond.
Built for All HairKind, the Frosted Diamond FlexStyle® easily transforms between a powerful hair dryer and an ultra-versatile multi-styler, letting you dry, curl, smooth and volumise with one sleek (and seriously bedazzled) tool.
Using the FlexStyle®'s Auto-Wrap curlers, Adelle showed just how easy it is to create a salon-quality blow-out at home in her step-by-step tutorial.
Her hot tip for the perfect bounce? Section and curl your hair from bottom to top, alternating between the left and right curler for each layer.
You can learn more about the Shark Beauty FlexStyle® Air Styling & Drying System – Frosted Diamond and download hi-res imagery for editorial inclusions, here.
You can also shop Shark Beauty here.
Related Brands
Ashley Scott farewells ARC after 12 years
After 12 years ARC Factory's account director, Ashley Scott has farewelled the team.
Ashley wrapped up on August 20th.
If you want to reach out you can via: ashleyscottstyling@gmail.com.
Going forward, some key contacts below for all things ARC:
Ruggable / Bonds / Icebreaker: Hannah Jackson – hjackson@arcfactory.com.au
Ella Baché / MiniJumbuk / Icebergs Dining Room & Bar: Jade Yee – jyee@arcfactory.com.au
Teva / The North Face / Showroom: Serina King – sking@arcfactory.com.au
Business Enquires: Rose Pengelly – rpengelly@arcfactory.com.au
Ashley's new role will be announced in due course.
ÉCHO Communication welcomes two new beauty brands to portfolio
ÉCHO Communication is excited to announce it now represents two cult French beauty brands, Embryolisse and Laboratoire SVR, across Australia and NZ.
Founded in 1950, Embryolisse has been a beloved staple for makeup artists, models, and skincare enthusiasts worldwide for decades.
Laboratoire SVR, established in 1960 by a pharmacist, is a leading dermo-cosmetic brand dedicated to high-performance skincare solutions.
ÉCHO will support both brands with strategic storytelling, press relations, influencer engagement, and creative activations in Australian and NZ audiences.
Media enquiries contact: justine@echocommunication.com.au
onetwo agency is now working with MOR Boutique
onetwo agency is now working with MOR Boutique, Australia’s go-to brand for premium bath, body and home fragrances.
Founded in Melbourne, MOR is a premium fragrance house with over 20 years of experience in creating luxurious scents, renowned for its sophisticated and beautifully crafted products.
The brand offers a wide range of categories, including home fragrance, bath and body, fragrance, cosmetic bags, and more.
For media enquiries, reach out to Riley Byrne: riley@onetwoagency.com.
Jo Malone London serves up scoops with Pidapipó
Jo Malone London invites you to savor the scent of its new limited-edition Raspberry Ripple fragrance, with an exciting pop up coming to Myer Melbourne.
In celebration of World Ice-Cream Day Jo Malone London invites you to come down to Myer Melbourne to enjoy a Raspberry Ripple inspired ice cream, and sample the new Raspberry Ripple Cologne – inspired by sandcastles, sunny spells and scrumptious scoops of a childhood favourite.
Details:
Where: Jo Malone London – Myer Melbourne (314-336 Bourke Street, Melbourne Victoria 3000)
Date: July 17th -20th 2025
Time: 12pm – 4pm each day
You can shop Jo Malone London Raspberry Ripple Cologne, here.
ghd is bringing Euro summer to Sydney
Calling all Sydney-siders – ghd is bringing the Euro summer vibes to Sydney!
Join ghd this week for the CHRONOS CURVE EURO SUMMER CURLS pop-up in Bondi Beach on Saturday 12th & Sunday 13th July to unveil their exciting launch of the new chronos curve range – featuring 4 new professional curling tongs and wands.
Enjoy free takeaway curly pasta from Da Orazio (special two-day-only ghd tagliatelle version) and Santa Vittoria traditional Italian sodas.
A live DJ will be bringing the good (hair) vibes, capture your curl moment and take home a print out from the free ghd 'capture your curl' photo booth -, touch and feel the new chronos curl range, and get the chance to win and take home your very own chronos curve tool!
Plus, the first 50 people to attend each day will get a complimentary ghd goodie bag (with Rare Beauty, Summer Friday and Byoma inclusions) valued at over $190!
The details:
Date: Saturday 12th & Sunday 13th July 2025
Timing: 12pm–3pm
Location: Da Orazio | The Hub, Boheme, Shop LG 08 & 09, 75/79 Hall St, Bondi Beach NSW 2026
The new ghd chronos curve collection features four new professional curling tongs and wands. You can shop here.
Libertine Parfumerie and BDK Parfums announce fragrance masterclass
On June 24th, Libertine Parfumerie is hosting an exclusive evening to celebrate the launch of BDK Impadia — a fragrance masterclass set within the elegant surrounds of Alpha Dining in Sydney.
Known for its modern approach to perfumery, BDK Parfums is redefining the niche fragrance landscape. This immersive event will take guests on a multisensory journey, featuring a masterclass hosted by Lucy Borland, an olfactory exploration of BDK’s most iconic creations, and a bespoke Impadia cocktail or mocktail on arrival.
Details:
Date: Tuesday, June 24th
Time: 6:00 pm – 8:00 pm
Location: Alpha, Level 1 (The Gallery), 238 Castlereagh Street, Sydney NSW
Tickets: $69 – includes masterclass, canapés, cocktail, redeemable voucher, and gift.
For bookings, click here.
Go-To announces EOFY sale
Nab one of Go-To's three cleansers (your choice) for free when you spend $85 via gotoskincare.com.
Let’s find your go-to cleanser:
Properly Clean – The gentle cleansing mousse. Soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you are dry, and balanced enough if you identify as oily.
Juicy Gel – The cool cleansing gel. The soap-free, jelly-like, ultra-soothing formula is an expert at removing impurities while keeping your skin barrier balanced and happy.
Fancy Face – The rich cleansing oil. As much a must-have for mature or dry skin, as it is for young, oily, and heavily made-up.
Free cleansers can’t last forever. The EOFY offer begins 12:01AM Tuesday, June 17, 2025 and ends 11:59PM Thursday, June 19, 2025 AEST, or while stocks last. T&Cs apply.