Are Media, Australia’s number one women’s lifestyle network, today announced the appointment of Maxine Fourie as head of social, effective immediately.
Reporting to Are Media’s head of audience, Zahra Campbell-Avenell, Fourie will lead the strategic development and execution of Are Media’s social storytelling across all platforms.
She will work closely with editorial, audience and commercial teams to elevate brand narratives, grow social communities, deepen consumer engagement and strengthen platform partnerships.
Fourie joins at a time of strong momentum for Are Media’s social channels, which collectively have more than 21 million followers.
"It’s incredibly exciting to be joining Are Media at this time and lead social for some of Australia’s most iconic and influential lifestyle brands," said Fourie.
"I’m passionate about the power of social to build and foster communities, as well as tell the stories that matter. There’s a lot of opportunity ahead and I’m thrilled to be a part of it."
Image: Maxine Fourie
A seasoned digital strategist, Fourie brings more than a decade of experience spanning social media, content marketing, and brand-building across both agency and in-house roles.
Most recently, she was the social and digital brand manager at Collective Wellness Group, overseeing digital strategy and national campaigns for Australia’s largest gym network, Anytime Fitness.
Prior to that, Fourie held the role of content lead and digital marketing manager at The Social Seed, where she partnered with leading brands across lifestyle, wellness and retail.
She began her career in media at Bauer Media Group in New Zealand, where she contributed to content production and social media strategy.
"We are delighted to welcome Maxine to Are Media. She brings a brilliant combination of creativity, strategic thinking and deep platform knowledge that makes her the ideal person to lead our social function," said Are Media's director of content, Sally Eagle.
"Social media and our digital platforms are key engines for audience growth and brand storytelling at Are Media."
"Maxine’s leadership in this space will propel us forward in building connection, cultural relevance and commercial opportunities."
Image credit: Supplied/Are Media
