Dani Lombard Public Relations announces agency rebrand

Boutique consumer lifestyle PR agency, Dani Lombard Public Relations (DLPR) is rebranding as Soda Communications, cementing a long-standing partnership with the Melbourne company.

The expanded business will operate under the ‘Soda Communications’ brand, with Chriss Mannix continuing to manage the Melbourne office and Dani Lombard heading up the Sydney operations.

“We’ve had a fantastic unofficial relationship for several years when either team has needed interstate support or additional resources, and it made sense to formalise our partnership moving forward,” said Mannix.

DLPR, based in Sydney’s Mosman, has built a strong reputation as a leader in the beauty and health segments, holding multi-year contracts with the likes of French skincare and haircare brands, Avène and Klorane.

“It’s been 12 years since I founded DLPR, and I’m excited for the next chapter in our story,” said Lombard. “Bringing our two companies under one banner allows us to combine our strengths and broaden our offering to clients, while continuing to do what we do best - deliver unbeatable results and return on investment to our clients.”

From a logistics standpoint, both offices will continue to operate in much the same way, with no staff changes or relocations, and existing clients managed under the respective account managers and directors.

Both agencies will fall under www.sodacommunications.com.au, with staff emails adopting a firstname@sodacommunications.com.au format.