Edelman Australia adds NIVEA to its portfolio

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business
By Yelena Fairfax | December 12, 2014 - 11:19am
Edelman Australia has been announced as the retained PR agency for NIVEA Australia, with the PR company officially starting work on the NIVEA brand and products from January 2015.
 
On why Edelman was selected, Beiersdorf general manager marketing Julia Braun says: “Over and above addressing the brief, Edelman presented additional valuable insights and concepts that demonstrated that it is a strong communications agency with an excellent understanding of the NIVEA brand.”
 
Edelman Australia will begin managing a campaign for NIVEA Sun from today. The skincare campaign will encourage people to take care of themselves and each other in the sun, with Edelman and NIVEA providing tools and advice for them to do so.
 
The Edelman team can be contacted in regards to NIVEA product and skincare expert quotes, plus advice, tips or facts on skin and sun care. Get in touch with the team via SYDNivea@edelman.com.
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