Australia's biggest and most loved spa and wellbeing brand, endota, has completed the acquisition of New Zealand's prestigious and largest day spa group, Forme Spa. The acquisition will see endota take over ownership of Forme Spa’s nine locations, expanding endota’s reach and delivery of wellbeing services across New Zealand.
The nine Forme Spa locations include Albany, Takapuna, Mt Eden, Parnell, Ponsonby, Wellington, Christchurch, Queenstown and Hamilton, and bring endota to 120 locations worldwide, 11 of which are overseas.
endota Wellness College, endota’s registered training organisation, will commence training of all Forme Spa therapists in endota methods to ensure the enlarged group maintains the two brands’ high customer standards.
endota and Forme Spa each have 20 years’ experience in the wellness industry with a shared vision to help people feel better, coupled with a commitment to clean beauty. Like endota, Forme Spa has become a household name, winning both the Supreme Award and Best Customer Experience award in the 2019 Retail NZ awards and securing partnerships with AIA Vitality and Air NZ.
“We are excited to combine our resources with Forme Spa, a market leader in delivering consistently high-quality services in New Zealand, to build new communities of people committed to experiencing wellbeing by endota,” said endota founder and CEO, Melanie Gleeson.
“This acquisition is the natural evolution of our founding vision – to help women feel well - and I am proud and excited to grow this commitment on a larger scale, reinforcing our position as an industry leader.”
Both Gleeson and Forme Spa founder and CEO, Hady Olt, have remained actively involved in the growth of the companies from single locations, founded at a time when few people understood the concept of a day spa, to thriving spa networks with close to 1,500 employees combined and over 1 million customers visiting their locations each year.
Olt also added that endota’s position in the Australian wellbeing market and commitment to clean beauty aligns beautifully with its own values.
“We are excited to join forces as leaders in our industry and pour our collective efforts into championing self-care. We are proud of our heritage as a New Zealand-based wellbeing brand and are thrilled to take the next step in our journey to improve the wellbeing of others”.