Australian skincare brand, esmi Skin Minerals is excited to announce an expanded retail partnership with Sephora, marking its debut in Singapore.
From April 18th esmi Skin Minerals is now available exclusively on sephora.sg, in-app and at selected Sephora outlets.
The news marks the brand's first retail expansion into the global beauty market.
With a loyal following, esmi Skin Minerals is known for its high-quality, results-driven skincare formulations tailored to diverse skin types and concerns.
The brand’s expansion into Sephora Southeast Asia will introduce the full range of products to a wider audience, allowing beauty enthusiasts in the region to experience its popular offerings firsthand.
The retail partnership comes shortly after the January announcement of VidaCorp, a subsidiary of DBG Health, acquiring esmi Skin Minerals as part of the Makeup Cartel brands buy out (PONi Cosmetics, esmi Skin Minerals, Lip Heroes and Sun Skills).
VidaCorp CEO and chief commercial officer of DBG Health, Sandy Mellis said Makeup Cartel complemented VidaCorp’s brands and aligned with its global plans.
"The Makeup Cartel portfolio is performing very well in Australia, but is also filled with great potential internationally," he said.
Back on Aussie soil, esmi Skin Minerals continues to go from strength to strength – in March the brand received three awards in the national consumer voted Mamamia You Beauty Awards, including the esteemed All-Time Favourite Beauty Brand.
You can find the esmi Skin Minerals range and download hi-res product imagery, here.
And to shop, visit esmi.com.au and Sephora Australia, here.
