The Estée Lauder Companies Australia & New Zealand (ELC ANZ) announced that Kate Gildea has been promoted to enterprise marketing and data director ANZ, effective July 1, 2022.
Kate will report directly to Emmerentia Wilding, managing director ANZ, and will serve on ELC ANZ’s Executive Leadership Team.
"Kate’s promotion to enterprise marketing and data director ANZ recognises her as a highly motivated and talented leader who is well-respected for her vast knowledge of the media landscape, and for driving business decisions that have led to exponential digital growth throughout ELC ANZ," said Wilding.
"Kate’s career story is an inspiring one; it demonstrates the power of putting one’s hand up to tackle opportunities when they present themselves. I look forward to watching her continue to go from strength to strength."
Kate has had a notable career since joining The Estée Lauder Companies in 2013 as communications manager for Estée Lauder and Tom Ford Beauty. In this role, she established the first influencer marketing programs for Estée Lauder and oversaw the launch of the AERIN brand in the market, in addition to Tom Ford Beauty’s distribution expansion, and launching the brand’s first digital advertising campaigns in Australia.
In 2017, Kate took on the role of corporate media marketing and communications Lead as part of the Enterprise Marketing & Data team. Kate has been instrumental in the development of best-practice media strategies across ANZ, working closely with agency partners to drive ELC ANZ’s digital transformation.
"I am truly excited to be stepping into this role and leveraging the breadth of my experience to drive value for our Estée Lauder Companies brands," Gildea told BD.
"I am very much looking forward to joining the Executive Leadership Team and continuing to support the exceptional marketing, communications, CRM and creative talent within our business."
"ELC has offered me wonderful learning and development opportunities throughout my career and I am thrilled to be adding a new chapter to my journey under Emmerentia’s inspirational leadership," she said.
Kate will succeed Carolyn Scott, following Scott's decision to spend more time with her young family and explore other interests after an esteemed 23-year career with the company.