Gwyneth Paltrow’s Goop threatened with shutdown

Gwyneth Paltrow's wellness, and often controversial, brand might have to shut its doors in the UK, after failing to file its accounts.

The brand was originally set up there, when the Hollywood actress move to be with ex-husband, Chris Martin, and was incorporated at Companies House, the UK’s official company register, in 2011.

After the couple's split in 2014, Paltrow upheaved her brand’s HQ to the US, where it became a global success, opening retail destinations and expanding in the digital space.

However, Paltrow has found herself in hot water with Companies House for not keeping on top of her finances, as Cosmetics Business reports.

In April this year, she was issued with a formal warning that her company could cease to operate and be stripped of its assets if she did not balance the books.

Records show that the compulsory strike-off, also known as a dissolution, has now been put on hold due to an objection received.

“Action under Section 1000 of the Companies Act 2006 has been temporarily suspended as an objection to the striking off has been received by the Registrar,” a Companies House document read.

This is the second time her business has received a notice threatening closure after not filing its annual statements.

In 2019, the brand was filed with a First Gazette notice, but was suspended in January 2020 and discontinued in July 2020 when her accounts were submitted.