L’Oréal veteran appointed as Milk Makeup CEO

According to an article by WWD, US indie brand, Milk Makeup, has just appointed Tim Coolican, the former president of L’Oréal Paris USA, as its new CEO.

Coolican joins the brand following 16 years with L’Oréal, where he worked across numerous brands in an executive capacity across the consumer products division and various locations, including the US, Canada, South Asia Pacific, France, the UK and Ireland.

Hired as president of L’Oréal Paris USA in 2017, he also worked for Maybelline, Garnier, Essie and other well-known L’Oréal brands.

Starting from January 9, Coolican will lead marketing and expansion efforts for Milk Makeup, with WWD noting the brand only recently took a minority investment from Amorepacific in its efforts to expand in Asia.

“There is a unique recipe behind the brand’s explosive entry into the market that also positions it for long-term sustained growth: a distinctive DNA stemming from Milk Studios’ 25-year heritage as a cultural innovator and content creator, an unwavering commitment to diversity, inclusion, self-expression and social responsibility and a proven ability to bring disruptive innovation that is clean, vegan, cruelty-free and easy to use,” Coolican said in a statement.

Milk Makeup has been growing rapidly since it was founded in 2014, and it is estimated to have generated US$60 million in net sales last year alone.