Naomi Watts sells beauty brand

L Catterton has partnered with actress Naomi Watts to acquire her brand, Stripes Beauty.

The investment firm joined forces with Watts to purchase the two-year-old menopause-focused brand for an undisclosed amount.

Founded in 2022 by Watts in collaboration with synthetic biotech company Amyris, Stripes Beauty aims to normalise conversations around menopause and offer “science-backed” products, including a thickening scalp treatment and body oils.

After Amyris filed for Chapter 11 bankruptcy, Stripes Beauty was sold at auction to Sakana LLC in December 2023, with Watts listed as Managing Member.

L Catterton plans to expand Stripes Beauty’s direct-to-consumer offerings and presence on Amazon this year, as well as launch the brand on QVC Canada. They will also introduce a new sleep support supplement called The Dream Date.

"This is an exciting moment for Stripes Beauty, and I am grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause," said Watts. "Stripes Beauty's mission, products, and community are deeply meaningful to me."

The brand's growth will be driven under the new leadership of Executive Chair Debra Perelman, former CEO of Revlon, and President Cara Kamenev, a former L'Oréal executive.

"As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a supportive community for women as they age," said Whitney Casey, who led the deal for L Catterton. "We are proud to invest in women and contribute to creating a health platform that addresses a full range of women's unique lifestyle needs."

Image credit: Getty