The founder of MONDAY Haircare has launched their newest brand

Jaimee Lupton, MONDAY Haircare Founder, has officially launched her new brand Châlon Paris.

The brand is focusing on hand and body care that is not only affordable but also luxurious.

BD had the pleasure of speaking with the brand founder Jaimee Lupton about the launch and what the future holds for Châlon Paris.

Congratulations on the launch of Châlon Paris! Can you introduce us to the brand?

Châlon is an affordable range of premium hand and body care products, beautifully scented and stylishly packaged, for an elevated experience that rivals ‘luxury’ counterparts. Our range of hand wash, body wash and lotion contain hyaluronic acid to intensely hydrate and nourish the skin, along with long-lasting scents (my absolute favourite is Rose and Sandalwood!). All products are dermatologically tested, and are paraben-, phthalate- and cruelty-free.

You’re also the founder of MONDAY Haircare, which has been hugely successful, what motivated you to go down the pathway of developing the body care brand?

The approach of democratising luxury beauty and premium personal care is something I’ve been committed to since launching MONDAY in 2020. People have really resonated with our approach to making premium-quality beauty more accessible: MONDAY is now in almost 40 countries and 65,000 doors with 100 of the world’s biggest retailers, has almost two dozen beauty awards and is the #1 haircare brand on TikTok. I wanted to bring this approach to even more categories, because I firmly believe that a premium product with modern values shouldn’t just be reserved for ‘luxury’ brands, or have to cost more for the sake of it.

How does the ethos of Châlon Paris differ from MONDAY Haircare?

Châlon has its own approach in the hand and body care category, and has a particular focus on luxurious fragrance. We developed the fragrances with a Parisian perfumer, and have incorporated HaloScent® technology, a new generation of biodegradable pro fragrances which delivers a “halo” effect of sorts—releasing not only one, but two perfume molecules over time. I’m really proud of the scents and bringing such a premium experience to a mass retail setting.

What sets your body care products apart in the market?

The kind of fragrance technology we’re bringing to the market with Châlon and HaloScent® is only typically seen in niche or high-end personal care brands. I’m really excited to be bringing it to a supermarket setting through our products.

How do you ensure the quality and safety of your products?

Throughout our research and development process, our products undergo several rounds of testing and reformulation, including dermatological testing, stability testing, microbiological testing, preservative efficacy testing, heavy metal testing, as well as post-production consumer testing. It’s important for us that our products and their ingredients don’t undergo animal testing, so Châlon is Leaping Bunny approved by animal protection and advocacy organisation Cruelty Free International. The Leaping Bunny programme is internationally recognisable as the gold standard for cruelty-free beauty, awarding brands that meet criteria across product development, supply chain and distribution.

Can you tell us about any challenges you faced during the development and launch of the brand?

Perfecting the fragrances was really important for this brand, and we went through lots of iterations to get them just right. I learnt how important fragrance notes are for the ‘fullness’ of a scent, and so Châlon’s formulations comprise top, mid and base notes (just as a fragrance would!) to give you that same layered effect throughout the day.

How did you decide on the ingredients?

We’ve seen the “skinification” of the hair and bodycare categories, whereby people are applying the same focus on ingredients in their bodycare and haircare products as they do with their skincare routine. It was important to us that the hero ingredient for Châlon reflected that of modern skincare, which is why we decided to incorporate an active level of Hyaluronic Acid.

What has been the most rewarding moment since launch?

Seeing our bottles on shelves, often alongside MONDAY, is always such a pinch-me moment! I think any beauty brand founder can attest to that feeling and how much it makes the hard work all feel worth it.

What are your future plans and goals for your brands?

I’m set on continuing to democratise beauty and personal care, and we have 15 brands currently in development in this space. Our goal is to be a modern-day L’Oreal, bringing new and exciting beauty offerings to Gen Z and Millennial consumers based on how they consume beauty now and will in the future. Watch this space!

Châlon Paris is available to shop in all Woolworths stores nationally.