Ultra Violette celebrates 5th anniversary with major brand news

Aussie SPF-based skincare brand, Ultra Violette, has only grown from strength-to-strength since its launch in 2019, and now celebrating its 5th anniversary, the cult favourite suncare brand has its sights set on international domination. 

Receiving a $15 million investment, Ultra Violette has partnered with U.S. consumer growth equity firm, Aria Growth Partners to fuel global expansion.

This is the first time Ultra Violette has taken outside capital having been previously bootstrapped by co-founders, Ava Chandler-Matthews and Rebecca Jefferd, who will remain the majority owners and operators of the business.

"This investment marks a significant milestone for our business, one we are confident will be remembered as the starting point of something greater than we could have imagined," said Jefferd. "Aria has shown huge passion and support for our brand from day one, and we are thrilled to work with them."

"Through our expansion so far, we’ve been overwhelmed by the response to our product formulations, but we’ve only just scratched the surface." 

The investment will support Ultra Violette’s expansion into North America starting with Sephora Canada in March 2024, and will provide product innovation and team development support.

"We started Ultra Violette to make sunscreen application easy and fun with the hope that more people would start to wear it every day," explains Chandler-Matthews. 

"As we’ve expanded globally, we have seen a real shift in attitudes towards daily SPF application – people are happy to wear it every day if they enjoy the experience. Our SKINSCREEN™ have gone from being ranged seasonally to a year-round, daily skincare staple, proving the Australian proposition translates to other markets and consumers."

Speaking on the strategic partnership, co-founder and partner at Aria Growth Partners, Jackie Dunklau added the company is thrilled to join forces with Ultra Violette.

"Bec and Ava are impressive entrepreneurs that have created a beautiful brand, with truly amazing, high-performance products," said Dunklau.

"As consumers change their SPF habits from occasion-based to daily usage, Ultra Violette is perfectly positioned to lead the charge."

Ultra Violette’s range of SKINSCREEN™ are now retailed in over 28 international markets across Europe, Australia, the UK, Asia and the Middle East in prestige retail partnerships like Sephora, SpaceNK, Harrods and Liberty London.

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