Caitlyn Jenner sets sights on cosmetics

Following in the footsteps of daughters Kylie and Kendall, Caitlyn Jenner is about to embark on her own career in the make-up industry with news she has filed a trademark for a cosmetics line.

The 66-year-old has filed the trademark under her own name, which will give Jenner exclusive rights to sell make-up, fragrances, make-up remover, nail care preparations, nail polish, nail polish remover, non-medicated skincare preparations and cleansers.

It’s not that unexpected of Jenner to venture into the industry, having told TIME that pride in appearance is important to her: “One thing that has always been important for me, and it may seem very self-absorbed or whatever, is first of all your presentation of who you are. I think it's much easier for a trans woman or a trans man who authentically kind of looks and plays the role. So what I call my presentation."