According to an article by Cosmetics Business, L’Oréal’s Garnier has chosen actress and beauty entrepreneur, Drew Barrymore, as its newest ambassador and first-ever celebrity creative director.
In her new role, Barrymore has made an appearance in the video campaign for Garnier’s new Whole Blends Sulfate-Free Remedy Honey Treasures collection.
The actress recently shared the news on Instagram, alongside a sneak peek of the TV campaign.
“I’ve been waiting to tell you all the big news and now I can finally share this buzz,” she captioned the post. “I love using Whole Blends products on my hair and now I get the chance to be a part of the #Garnier fam.”
Barrymore’s journey with the brand started back when she posted an Instagram photo with Garnier’s Whole Blends Legendary Olive shampoo and conditioner, which she purchased for her daughter and did not receive an endorsement for.
“When I do those posts, no one is asking me to or paying me, they’re totally unsolicited,” she told People. “I just like sharing products that are making my life better and more empowered. If I could be a personal sharer for my main job, that would really make me happy.”
As for her role as creative director for Garnier, Barrymore said she believes it is "more empowering to be involved in the creative process, because you’re not just showing up and smiling.”
Garnier’s new affordable beauty line consists of a shampoo, conditioner and leave-in hair treatment.