Jeffree Star expands into surprising new beauty category

Beauty YouTuber and influencer, Jeffree Star, is no stranger to expanding his horizons when it comes to beauty. In fact, the entrepreneur launched a skincare line earlier this year, and his Jeffree Star Cosmetics brand has been wildly successful since its inception in 2014.

And now, according to an article by Cosmetics Business, Star is expanding into self-care with his upcoming Lavender Lemonade collection, which is designed to soothe and calm the skin.

With a particular focus on sleep wellness routines, the collection consists of a Lavender Lemonade Repair and Revive Lip Mask, Lavender Lemonade Sleep Mist and Lavender Lemonade Bath Salts.

Additionally, Jeffree Star Cosmetics is expanding to home fragrance and launching a new Lavender Lemonade candle. In a YouTube video unveiling the product, Star said that fans can expect even more home products in the future.

“Summer is officially here and it's time for a new limited-edition collection from Jeffree Star Skin,” wrote Star in the description of the video. “Come take a relaxing journey and explore the Lavender Lemonade Collection featuring new skincare formulas and revisiting a few iconic formulas with a twist.”

Customers will also be able to purchase a Lavender Travel Skin Care Bag, Lavender Lemonade Windbreaker and a Side Bag, alongside the cosmetics.

Retailing from US$16 on 22 July, Lavender Lemonade will be available for a limited time on