JLo Beauty finally unveils product lineup

Ever since Jennifer Lopez announced she was launching her own beauty line back in August, and then later revealed a launch date of January 1, 2021, we’ve been on the edge of our seats waiting eagerly for more details on the skincare collection.

But it seems now the wait is over, with the brand posting a photo of the product lineup on Instagram overnight. The seven new products are donned in luxe gold packaging and are named:

- THAT JLO GLOW Multitasking Serum
- THAT LIMITLESS GLOW Multitasking Mask
- THAT BIG SCREEN Broad Spectrum SPF 30 Moisturizer
- THAT HIT SINGLE Gel-Creme Cleanser
- THAT STAR FILTER Complexion Booster

According to Lopez, JLo Beauty embodies what she refers to as ‘the five s’s’: sleep, sunscreen, serum, supplements and sano.

The line has been pitted as an affordable luxury, with Lopez joking that the mask, which is an innovative two-piece intensive treatment that wraps around the ears to prevent slipping, should be selling for $10,000. 

"The hero ingredient and the basis of the line was kind of a secret that my mum and aunt had from a very young age, which is olive oil,” Lopez told People. “It's nature's secret ingredient which we don't use enough of. They would use it on their skin and on their body, their face and their hair to get like a glow and to highly hydrate and moisturise.”

Supplements are also a huge beauty secret JLo is excited to share, saying "One of the things I learnt is that inflammation and dehydration cause ageing. I take these supplements to attack the inflammation from the inside. The ingredients help fight oxidative stress. I want it to be a big part of people’s skincare routines."

Fans can sign up on the JLo Beauty website to get early access to the THAT JLO GLOW Multitasking Serum and THAT BLOCKBUSTER Wonder Cream. The rest of the collection can be pre-ordered on December 8.