Katherine Langford's new role in beauty

Aussie actress, Katherine Langford is joining the L’Oréal Paris team, signing on as the brand's latest international spokesperson.

“We are thrilled to welcome Katherine to the L’Oréal Paris family,” said global president, Delphine Viguier-Hovasse. “She is a role model, a talented and confident young woman using her platform for positive influence."

“As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it," said Viguier-Hovasse.

In her first appearance for the brand, the 13 Reasons Why star will front campaigns for L’Oréal Paris’ Casting Crème Gloss in 2021.

“L’Oréal Paris is the brand that creates what’s next in beauty with an essential message everyone is worth it," said Langford. "It is all about learning how to love yourself, how to be bold, how to be confident. People my age should not be afraid to be themselves, because that’s what makes us beautiful."

She joins a brand ambassador lineup that also includes Viola Davis, Céline Dion, Liya Kebede, Eva Longoria and Helen Mirren.

“Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons," added Langford.

For more on L’Oréal Paris and to download hi-res product images, click here.