Celebrities and media have converged on Hayman Island to help celebrate the brand’s 10th birthday today.
Among the guests is new ambassadors Cheyenne Tozzi and pro surfer Sally Fitzgibbons, who will join current ambassador Dannii Minogue for the Hayman Island celebrations.
Upcoming exciting plans for the brand’s birthday include a global advertising campaign shot on Hayman Island featuring the brand’s ambassadors, the launch of a new revolutionary tanning product, a new television advertisement featuring Dannii Minogue for Fibre Lash and a new brand face lift at major retailer David Jones.
2012 is all about connecting with our customer. 10 years truly is a major milestone for ModelCo and not only am I excited to give our brand presence in store a new facelift and welcome our new ambassadors, I will also reveal our new tanning innovation that will be available this summer 2012 … stay tuned!” says ModelCo founder Shelley Barrett.
