In news that is sure to put a smile on Sophie Falkiner’s well-hydrated lips, the model and TV personality has been reappointed as Carmex’s Australian ambassador for 2012.
We are thrilled to have Sophie Falkiner as the face, or rather the LIPS, of Carmex in Australia for a second year,” says Amanda Miller, marketing manager for Biccari Holdings P/L, the Australian distributor of Carmex lip balm products. As a devotee of the brand, Sophie speaks naturally and honestly about Carmex. She is a glamorous yet very down to earth woman that our customers can completely relate to. What she says comes from the heart. This is a really positive move for our brand, and we look forward to working with Sophie again this year.”
Appearing in the spotlight since her first gig as the letter turner on Wheel of Fortune, Falkiner is well aware of the importance of looking after her features.
I love Carmex lip balm, it’s the only product that completely nourishes and moisturises my lips. It’s been a long time favourite and I include it as part of my beauty routine on a daily basis,” says Falkiner. It’s wonderful to be representing Carmex lip balm for another year.”
