YSL Beauté introduces new fragrance ambassador

Yves Saint Laurent has appointed actor Garrett Hedlund as the new ambassador to the brand’s iconic men’s fragrance La Nuit de L’Homme.

Hedlund, the star of films including Troy, Tron: Legacy and On The Road, was chosen for his strong personality, according to Stephan Bezy, international general manager of Yves Saint Laurent Beauté.

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Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring,” Bezy explained in a press release from the company. The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection. He has also taken on some real cinematic challenges, which show a man with a strong personality fully assuming his choices and convictions.”