Yves Saint Laurent has appointed actor Garrett Hedlund as the new ambassador to the brand’s iconic men’s fragrance La Nuit de L’Homme.
Hedlund, the star of films including Troy, Tron: Legacy and On The Road, was chosen for his strong personality, according to Stephan Bezy, international general manager of Yves Saint Laurent Beauté.
Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring,” Bezy explained in a press release from the company. The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection. He has also taken on some real cinematic challenges, which show a man with a strong personality fully assuming his choices and convictions.”