Beauty brands supporting Breast Cancer Awareness Month

October marks Breast Cancer Awareness Month (BCAM) – an annual international health campaign designed to increase awareness of the disease and to raise funds into its cause, prevention, diagnosis, treatment, and cure. 

Multiple beauty brands participate in BCAM by releasing limited-edition, pink-themed products that support the campaign, alongside contributing to charities such as Breast Cancer Network Australia, Look Good Feel Better® and the National Breast Cancer Foundation (NBCF).

The NBCF is Australia’s leading national body funding world-class, game-changing breast cancer research. With eight women who lose their life every day to breast cancer, it is the foundation's mission to stop deaths from breast cancer by 2030.

Here is a wrap up of the brands supporting Breast Cancer Awareness Month this year:

jane iredale

This year jane iredale is bringing back an old favourite to help support this amazing cause - $3 from the sale of each Limited Edition Smell the Roses Hydration Spray supports Look Good Feel Better® a program that helps women manage the appearance-related side effects of cancer treatment. This gorgeous facial spritz helps to hydrate, nourish and soothe the skin, with an uplifting rose fragrance to reduce stress and provide an overall feeling of wellbeing. See the product listing here to download hi-res images.


To celebrate 16 years of supporting breast cancer charities globally, ghd has partnered with 11 incredible women who were diagnosed with breast cancer before the age of 35 to share this message. ghd will be launching the limited-edition Take Control Now collection to remind women around the world to donate some mirror time to their boobs and self-check every single month. With $20 from every sale from the pink collection goes to The National Breast Cancer Foundation. See the product listing here to download hi-res images.

Estée Lauder Companies

The Estée Lauder Companies has been at the forefront of the breast cancer movement for more than 25 years, since Evelyn H. Lauder (pictured above) co-created the Pink Ribbon and founded The Breast Cancer Campaign. The Breast Cancer Campaign’s steadfast commitment to end breast cancer in our lifetime is stronger than ever. The company is continuing to rally people everywhere, all inspired by its mission - its #TimeToEndBreastCancer. You can find out more here.

John Frieda®

In honour of Breast Cancer Awareness Month, John Frieda® has launched a limited-edition John Frieda® Frizz Ease Extra Strength Pink Serum, available exclusively at Priceline and Priceline Pharmacy. With $2 from every sale of the limited-edition serum will be donated to Breast Cancer Network Australia (BCNA). See the product listing here to download hi-res images.

If your brand has a product supporting Breast Cancer Awareness Month, please send details through to Aja Walter: