As part of its 'Green Beauty' initiative, Garnier has announced a partnership with Take 3 For the Sea, an Australian non-profit organisation that inspires community participation in simple actions to reduce the impacts of plastic pollution and waste in the ocean and broader environment.
To launch the partnership, Garnier is donating five cents for every product sold nationally in Woolworths supermarkets, to the value of $20,000, to support Take 3's efforts to educate, conserve the environment and protect wildlife from the impacts of plastic pollution and waste.
Image source: @juliawheelerimages
Commenting on the partnership, Garnier marketing director, Jane Hanger, said Take 3's mantra of taking three pieces of rubbish with you when you leave the beach, waterway or anywhere, can make a great difference, and is a powerful message.
"Small actions in our daily lives really can drive positive change for our planet,” she said. “Garnier is committed to having an impact beyond the beauty industry and we are thrilled to partner with Take 3 in support of its efforts to educate our communities on the impact of plastic on our oceans. Take 3's philosophy is powerful, yet easy for everyone to understand and participate in, which really aligns with our 'Green Beauty' mission to make sustainable beauty inclusive and accessible to all.”
Take 3 For The Sea chief executive officer, Sarah Beard, added that Take 3 was pleased to welcome Garnier as a Bronze sponsor.
"With Garnier's support, Take 3 can expand school programs that educate kids about global plastic pollution, while continuing to deliver campaigns that encourage simple, effective action. Garnier's commitment to sourcing 100% recycled and recyclable plastic by 2025 supports Australia's transition to a circular plastics economy – an essential means to reducing plastic pollution.”
Garnier's 'Green Beauty' initiative is a commitment to radically reduce the beauty brand's environmental impact by 2025. The initiative is a complete end-to-end approach to sustainability and aims to transform every stage of Garnier’s value chain and includes significant effort to reduce plastic in its packaging. By 2025, Garnier will aim to use Zero Virgin Plastic in all packaging, saving 37,000 tonnes of plastic every year and by 2025 all packaging will also be either reusable, recyclable or compostable.
Image source: @Take3forthesea
Shoppers who choose to purchase any Garnier product in Woolworths supermarkets between October 21 and November 20, 2020 will automatically donate five cents to Take 3 For The Sea, (Terms & Conditions apply). The Take 3 partnership follows on from Garnier's involvement in last month's Coastal Clean Up campaign, that encouraged all Australians to play their part in keeping their local coastlines and waterways clean wherever possible.
In addition to the Australian partnership with Take 3, Garnier has also partnered with two further NGO’s globally: Ocean Conservancy – helping with the environmental impact of plastic pollution and Plastics For Change – helping with the social impact of plastic pollution.
Main image source: @Take3fortheSea