Alpha-H launches new e-commerce site

has unveiled its new website, complete with an easy-to-navigate e-commerce store, a skin guide, blogs and brand news.

Alpha-H director and owner Michelle Doherty says the site was designed to represent Alpha-H as a premium skincare brand. The website also reflects the new packaging that was launched in 2012,” Doherty says. The new design and logo is simple and uncluttered, symbolising the potency, quality and fast changes evident in the skin when using Alpha-H.”

Doherty says the new online store is much easier to navigate, with products divided up into four categories so that users can shop according to their skin needs.

The new site also caters to Alpha-H stockists. An added function was the ‘professional’ tab that has been included in the menu system whereby our salon stockists can log onto their account and track orders, view invoices and access marketing collateral,” Doherty says.