continues to go from strength to strength, with news the Aussie brand is set to launch into leading UK department store Harvey Nichols this month.
The brand will appear in Harvey Nichols’ new concept boutique called BeautyMART, a selection of expertly-edited iconic and best-selling products from over 100 brands chosen by British beauty industry insiders Anna-Marie Solowij and Millie Kendall.
The two come from nearly 50 years experience in the beauty industry, with Kendall the founder of cosmetics brand Ruby & Millie and Solowij the former beauty director of Vogue.
Alpha-H is delighted to be one of the few brands BeautyMART has chosen to represent as an industry favourite under the BeautyMART name,” says Alpha-H director Michelle Doherty. As an Australian based brand, I take it as high praise to receive this kind of recognition.”
The BeautyMART boutique-style space will first launch into Harvey Nichols’ Knightsbridge store and sees the influence of beauty editorial brought to retail.
After all our time in the industry, discovering, writing about, creating and selling some of the best beauty products around, we have put together a selection of our all-time favourites, as well as some exciting new finds, and we’re selling them in BeautyMART, our new boutique in Harvey Nichols,” says Kendall and Solowij.
