Whether you're part of a media outlet, brand, PR agency or are a digital creator, understanding which stories and topics are resonating across the beauty industry can provide valuable insight.
Each month, we analyse BD's trending search terms and most-read articles to uncover what's capturing industry attention.
Without further ado, let's dive into the media insights report* for September.
Top five news stories:
1. K-beauty is landing at Coles
2. Lara Worthington's beauty brand is here
3. Brand etc. announces exciting team expansion
4. beautyheaven's Best In Beauty Awards are back
5. Introducing the Australian scalp care ritual changing the game
Top branded search terms:
1. GLASSHOUSE FRAGRANCES
2. Jo Malone London
3. The Body Shop
4. Palmer's
5. JERGENS
6. Jones Road Beauty
7. MECCA
8. MERIT
9. YSL Beauty
10. Hourglass
Top product search terms:
1. Face mist
2. Body oil
3. Daily moisturiser
4. Glow
5. Skin tint
6. Nigh cream
7. AHA
8. Deodorant
9. Lip balm
10. Peel
*SOURCE: GOOGLE ANALYTICS September 1 - 30, 2026
Header image credit: Getty Images/Pinterest
