The skin care aisle at Coles is getting glow-up, with more than 100 new products launching nationally this September.
The launch brings some of K-beauty’s most in-demand brands to Coles for the first time, including grocery-exclusive brands COSRX, Beauty of Joseon and Tony Moly.
Customers can shop Tony Moly and Real Nature in store and online now, with COSRX and Beauty of Joseon arriving from September 25th.
Coles has also launched its first limited-time K-beauty Trend Drop featuring a curated edit from Skinfood, The Face Shop and Tony Moly, available in store and online until November 3rd.
The launch comes as K-beauty continues to capture global attention, driven by social media, ingredient-led discovery and growing customer interest in easy and effective skin care routines.
On TikTok, #kbeauty content has attracted more than 40 billion views globally in the past four months, demonstrating the huge appetite for Korean skin care and beauty trends*.
Image: Coles business category manager health, beauty and baby, Kate O’Connor
"K-beauty is one of the world’s most talked-about skin care trends, and for the first time customers can discover it at Coles," said Coles business category manager health, beauty and baby, Kate O’Connor.
"By bringing trend-led skin care to more than 850 Coles stores nationally and online, we are making beauty easier to access for customers across Australia."
"Customers can now pick up a serum, sheet mask or cleanser in the same shop as their milk, bread and everyday essentials, making beauty discovery more convenient and part of the regular Coles shop."
Beyond K-beauty, Coles’ broader skin care refresh brings more newness to shelves across skin care, body care, and teen and acne ranges.
Expect new and expanded ranges from Mixa, Dermal Therapy and Cetaphil, complementing existing brands including QV, Redwin and Aveeno.
It also brings more scent-led body care to shelves, including Gem Vanilla Macadamia Body Lotion, Vaseline Cocoa Radiant Body Oil and Palmer’s Tahitian Vanilla Body Lotion.
With more beauty drops planned for later this year, customers can look forward to even more trend-led skin care arriving at Coles.
Shop the K-beauty range at Coles here.
Image: Supplied/Coles
*Source: TikTok Creative Centre, Hashtag Analytics (#kbeauty and #koreanskincare), September 2026.
