Scrolling, sharing, liking and commenting have become such a big part of our lives. But growing up in today’s social media world can be tough - and what young people see on their screens can have a significant impact on self-esteem and body confidence. So Dove has decided to take action.
The personal care giant has teamed up with media company ATTN as part of its ongoing Dove Self-Esteem Project, to launch Girls Room, a new five-part series to help boost self-confidence in teenage girls.
Produced by Emmy-award winning actor and writer, Lena Waithe along with ATTN, Girls Room follows the trials and tribulations of five girls in today’s digital world.
Set in the bathroom of their homes and schools, it explores the pressures put on teens from social media, bullying and body dissatisfaction.
“Growing up can be such a discordant experience, you can spend one moment feeling like you can conquer the world and the next full of self-doubt throughout this journey to define who you are every day,” said Waithe.
“Girls are facing very real issues that influence how they see themselves in the world, but what I hope through in Girls Room is that we have the power to lift each up and encourage one another to feel freedom in being ourselves.”
Dove’s Self-Esteem Project aims to help build self-esteem in 250 million people from 2004 to 2030.