The growing trend for consumers to seek their trusted news, entertainment and information digitally has continued to increase, according to the latest from Enhanced Media Metrics Australia (emma) data for July 2018.
emma reported that digital news media is read by 13.1 million Australians, and across print and digital news media, 88 per cent of Australians, or 16.3 million people, now read news media.
“The inexorable rise of the ubiquitous smartphone device will continue to drive digital readership of our news media, as people seek their trusted news brands on the go and in the palm of their hands,” said NewsMediaWorks CEO Peter Miller.
“This equips publishers with compelling commercial opportunities in cross-platform brand and content propositions, which is a terrific, positive outcome.”
The data also revealed Australians are becoming more discerning, with three in four Australians (74 per cent aged 14+) seeking quality over price when it comes to their purchases, which Miller also agreed with.
“It’s interesting to note that consumers overwhelmingly say they value quality over price,” he said.
“This is also clearly reflected in the news media sector where digital subscriptions are growing because of the trust that authoritative, credible journalism commands.”
So when it comes to Australian publications, who has the largest reach? The Sydney Morning Herald / smh.com.au takes out top place across all platforms with 5.03 million readers. The Herald Sun / heraldsun.com.au followed, reaching 4.02 million readers and The Daily Telegraph / dailytelegraph.com.au on 3.83 million.
