Introducing TikTok's world-first initiative

TikTok For Business is always looking for ways to empower brands of all sizes to meaningfully create, connect and grow through TikTok. To help brands learn more about how to unlock the power of the platform, TikTok For Business has launched #AdTok, a world-first initiative that will de-mystify TikTok for marketers in Australia and New Zealand.

Through the dedicated hashtag, #AdTok will become an ever-evolving and accessible destination providing businesses with informative and educational videos created by TikTok For Business, brands and top creators. 

Designed to help businesses of all sizes learn more about how to lean into the TikTok community and find success for their brand on the platform, #AdTok will feature content including marketing tips, creative inspiration and examples of successful TikTok campaigns. The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.

TikTok sees #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.

#AdTok will launch with innovative content from three beloved brands, who've each remade their most iconic ads for TikTok. Through this work, McDonald's Australia, VEGEMITE and Cottee's Cordial have each shown how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way.

At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.

“With the launch of #AdTok, we hope to inspire businesses of all sizes to reimagine their marketing on TikTok, and embrace authenticity and creativity to tap into the hard-to-reach audiences that can be found on our platform,” TikTok said. 

“Our community loves it when brands show up and create content that speaks their language and allows for genuine connections. With inspiration from some of Australia's most loved brands, our team and our amazing creators, we hope the resources on #AdTok will help make harnessing the power of the wonderful world of TikTok even easier.”

To check out these resources and start learning, search the hashtag #AdTok on the TikTok app.