Whether you’re part of a media outlet, brand, or PR agency, there’s always value in understanding which stories and topics are capturing the beauty industry’s attention.
Each month brings a fresh wave of trending search terms and most-read articles – and April was no exception.
To gain a clearer picture of what shaped industry interest, let's take a look back at BD’s media insights report* for April.
Top five news stories:
1. Mother's Day: Beauty products to spoil the women in your life
2. LANEIGE and frank green announce new collection
3. The desk edit: What's landed on our desks this month
4. The AFC Australian Fashion Week schedule is here
5. Amazon Australia launches dedicated K-Beauty storefront
Top branded search terms:
1. L'Oréal Paris
2. Goldwell
3. JUSTICE Professional
4. St Tropez
5. The Body Shop
6. Amazon Australia
7. Ella Baché
8. Peppr Beauty
9. GLASSHOUSE FRAGRANCES
10. NYX Professional Makeup
Top industry search terms:
1. ELLE
2. Esquire
3. MCMPR
4. Sweaty Betty PR
5. Women's Health
6. 7NEWS
7. Harper's BAZAAR Australia
8. Holly Hampton-Thayers
9. Jessica Bailey
10. New Idea
*SOURCE: GOOGLE ANALYTICS April 1 - 30, 2026
Header image credit: Getty Images/Pinterest
