Whether you’re part of a media outlet, brand, or PR agency, there’s always value in understanding which stories and topics are capturing the beauty industry’s attention.
Each month brings a fresh wave of trending search terms and most-read articles – and March was no exception.
To gain a clearer picture of what shaped industry interest, let's take a look back at BD’s media insights report* for March.
Top five news stories:
1. TOM FORD Beauty brings immersive pop-up to Australia
2. Top 100 greatest beauty products in 2026 named
3. EVENT: House of Sephora showcase
4. Myer appoints new general manager of beauty
5. Australian beauty influencer announces national tour
Top branded search terms:
1. Sephora
2. Ultraceuticals
3. JUSTICE Professional
4. Mavala Switzerland
5. Kérastase
6. L'Oréal Paris
7. Azclear Action
8. WiQo
9. Lancôme
10. Weleda
Top industry search terms:
1. Are Media
2. Claudia Boucher
3. Kate Lancaster
4. marie claire
5. Maddy Wilson
6. Sitchu
7. Vogue Australia
8. The Australian Women's Weekly
9. Isobel Larkin
10. Annie Millar
*SOURCE: GOOGLE ANALYTICS March 1 - 31, 2026
Header image credit: Getty Images/Pinterest
