How this brand is 'bringing back the bees'

Leading natural beauty brand, Burt’s Bees, recently called on its swarm of supporters to help Bring Back the Bees, with a buzz-worthy initiative focusing on the importance of bee health.

Following a tragic 2020, where an estimated 15.6 million hectares of native Australian forests were destroyed in the bushfires, Burt’s Bees encouraged consumers to help save the bees by launching a Limited Edition Bring Back the Bees Lip Balm, featuring plantable paper inside the pack.

Bees are nature’s powerhouse – one-third of the food we eat relies on them for pollination, including fruits, vegetables, seeds and nuts, as well as feed for livestock. But the global bee population continues to decline at an alarming rate – in the US alone, average numbers dropped by up to 65% in some states, between October 2018 and April 2019 .

Experts warn that this sharp decline in numbers is unsustainable and poses a serious threat to agriculture worldwide.

Burt’s Bees ANZ marketing director, Joy Delis, noted: “Bees are responsible for the pollination of the global ecosystem, which creates the rich diversity of life we have on earth, and are also responsible for one-third of the food that humans consume each day.

Without the bees, we’d have no flowers, fruits, vegetables, seeds, nuts or other important crops such as cotton and flax. We would also potentially have a domino effect that would disturb the earth’s biodiversity. The Bring Back The Bees Pack is a small, yet important, effort from Burt’s Bees to invite consumers to become powerful pollinators and support bee health in their own garden.”

Calling on Australians to become Powerful Pollinators, Burt’s Bees teamed up with leading flower delivery service, Floraly, to spread the word and do its part to help protect the bees. Every bouquet purchased in Ocober included a Limited Edition Bring Back the Bees Pomegranate Lip Balm, and each pack included a plantable seeded paper containing Swan River Daisy seeds – a plant known for its bee-friendly flowers.

Here’s how you can help save the bees:

Get educated about the flowers that help our bees and plant a bee friendly garden

- Teaming up with The Wheen Bee Foundation, a not-for-profit organisation that promotes bee-health awareness and research in Australia, Burt’s Bees has set out to help Wheen Bee raise awareness about how people can become powerful pollinators.
- Powerful Pollinators is a program designed to increase the prevalence, health and diversity of pollinators in the landscape. 
- Becoming a powerful pollinator includes getting to know your local bush, creating pollination reservoirs, amplifying flower signals and much more. 

Purchase a limited edition Bring Back the Bees lip balm (on sale currently)

- Each non-toxic cardboard pack includes a strip of plantable seeded paper containing Swan River Daisy seeds – a plant known for its bee-friendly flowers. 
- This native flower thrives across Australia all year round and is perfect for people to grow their own bee-friendly environment.
- A portion of proceeds from the sale of each Pomegranate Lip Balm will go to the Wheen Bee Foundation.

Buy Australian honey

Help combat a decline in commercial beekeeping.

Reduce chemicals

Insecticides, fungicides and herbicides all affect bee, colony and wild pollinator health.
- Herbicides can impact pollinators by reducing the availability and diversity of flora and removing vegetation that helps support insect life. 
- Some herbicides can also harm the beneficial bacteria in the insect gut.