AFW 2024 backstage report: Liandra Swim

Ultraceuticals x Liandra Swim backstage report – Tuesday May 14, 2024

Ultraceuticals is excited to kick off its ongoing partnership with eco-conscious brand Liandra Swim, joining the brand as the official skin preparation partner for its first solo show at Australian Fashion Week 2024.

The show marks a significant moment for the Australian fashion industry, and Ultraceuticals is proud to be celebrating local and Indigenous fashion on a global stage. 

The highly anticipated Australian Fashion Week debut for founder and creative, Liandra Gaykamangu showcased Liandra Swim’s meaningfully integrating conscious designs and collection.

In keeping with the brand's ethos it’s partnering with other consideration lead businesses like Ultraceuticals. The partnership showcases the natural synergies of the brands, notably being proudly Australian owned and manufactured as well centering integrity and innovation. 

The look

Ultraceuticals, renowned for its advanced skincare formulations backed by science, provided a tailored skin preparation regime for models representing Liandra Swim.

The regime designed by Ultraceuticals provided immediate results of both brightening and hydration.

Behind the scenes each model had skin preparation to ensure dewy and flawless skin on the runway including the newly reformulated Ultra B2 Hydrating Serum and the best selling intensively calming and hydrating Ultra Calming Moisturiser Cream and Ultra UV Protective Daily Moisturiser SPF 50 Hydrating which all consumers can replicate easily at home for their day-to-day skin prep.

"Our backstage skin preparation focuses on delivering immediate brightening and hydration results," shared Ultraceuticals global education technical training manager, Tracey Beeby.

"After a specialised skin-cleansing and preparation regimen by Ultraceuticals professionals backstage, the hero of the skin prep will be our newly reformulated Ultra B2 Hydrating Serum, complemented by upcoming B2 extension products including eye masks."

"The patented B2 formulation ensures instant skin radiance and when paired with individually tailored moisturisers and SPF protection locks in hydration and shields the skin throughout the day."

Image credit: Supplied