AFW 2024 backstage report: Mariam Seddiq

Embryolisse x Mariam Seddiq backstage report – Wednesday May 15, 2024

Mariam Seddiq is a Sydney based Prêt-à-Couture designer. Her design aesthetic is a composition of structured tailoring, fluid drapery and masterful hand embellishment.

The brand is recognised by its signature forms and architectural silhouettes.

Seddiq has built great relationships with stylists all around the globe – from magazine covers to the red carpet, dressing TV personalities, movie stars and musicians in Australia, the Middle East and the US.

The look

From directing Fashion week to representing beauty brands around the world, Susan Lilian is a highly sought-after Australian Makeup Artist. With 15 years in the industry, Susan’s well- rounded body of work with fashion, commercial and film speaks for itself. 

"Mariam Seddiq was a high-fashion yet incredibly edgy show relying heavily on good skin preparation," shared Susan.

"The eyes have a grunge feel and we have minimal coverage on the skin."

The skin was the absolute stand out, the hero of the show, with a glossy radiant and luminous finish on each model created with Embryolisse.

"I prepared the skin with Poudre de Lait Exfoliante, Eau de Beaute Rosamelis, Hydra-Serum, Lait-Creme Concentre and concentrated the Cicalisse cream on the cheek bones, decolletage for a high gloss finish. All products are massaged well to bring a flush to the face," explained Susan.

"We also painted a model from head to toe in chrome silver, the perfect prep for this was Lait-Creme Fluide body."

Get the look 

Step 1. Remove any impurities for a clean base using Embryolisse’s Micellar Water.

Step 2. Prep the skin with the Exfoliating Milk Powder to remove all dead skin cells for an ultra smooth base.

Step 3. Generously spritz the Rosamelis Toning Face Mist over the face to firm, rehydrate and refine the skin.

Step 4. Use the Active Eye Contour Cream to de-puff the eye area, and the Hydra- Serum on the rest of the face to plump and hydrate.

Step 5. Apply a generous amount of Lait-Crème Concentre to the entire face to prime the skin and add a touch of Cicalisse Cream to the cheeks for an extra- glossy look. 

Step 6. Use Lait-Crème Fluide on the neck, shoulders and décolletage to moisturise and add a glow to the skin. 


Image credit: Supplied